One of the many reasons it's so good for WWE to have Brock Lesnar back in the fold is the considerable amount of attention from the press he brings, whether that be from websites like ours or big timers like the folks at Muscle & Fitness who are featuring him in their latest issue.
Above is a behind-the-scenes look at the process.
"I've been entertaining people for a long time, whether it was in the squared circle or the Octagon. Now I'm on a pedestal of Muscle and Fitness Magazine. These photos today are going to reflect who I am and what I do for a living and that's get into the ring and beat people up.
"Just hearing weights clanging and banging, yeah, I can feel it all. They're trying to make me look good and I'm trying to make the magazine look good today. At the end of the day, hopefully it's a win-win for both of us."
All in a day's work leading up to his WrestleMania 29 match against Triple H on April 7 in New Jersey.