Although he's only been on television for two weeks, and one of those weeks wasn't promoted using his name, Tito Ortiz has not been a ratings draw for TNA Impact on Spike TV. Yes, the sample size is small but it's a sample size nonetheless.
And the results aren't good.
In fact, Impact's viewership has gradually declined since drawing a 1.16 rating for the Destination X show back on July 18, featuring Chris Sabin defeating Bully Ray to win the heavyweight championship.
Last week's show, featuring all the hype and hoopla surrounding the #August1Warning that ultimately turned out to be Ortiz making his first appearance, drew a 1.03 rating and averaged 1.24 million viewers. The show that aired last night, promoted as the first time Tito would take the mic, saw a drop down to a 0.96 rating and an average of 1.17 million viewers.
That's the fewest since the Independence Day show.
Put simply, Ortiz is not drawing in new fans and, really, I'm not sure why there was ever an expectation that he would. His retirement from the UFC came after a disaster of a run, and though he was inducted into the Hall of Fame, he was still getting smeared in the press by promotion President Dana White for his business dealings regarding Cris Cyborg and her inability to make a fight against Ronda Rousey.
His value in either pro wrestling or MMA is at an all time low. So these numbers should come as no surprise.