The idea behind promoting former pay-per-view (PPV) shows as extra special free episodes of Impact that TNA has been doing with each of the events that fell off the PPV schedule when the company cut down to four pay shows per year is sound in theory, and now it's a proven ratings boost in practice.
Just maybe not as good as hoped for, at least not for the second special.
The first, Destination X, did 1.49 million viewers last month. The second, Hardcore Justice, which took place last night (Thurs., Aug. 15, 2013) in Norfolk, Virginia, did 1.31 million viewers. That's not a huge drop, but it's a drop nonetheless.
Still, it's better than the 1.17 million who tuned in for a regular episode of Impact last week.
Last night's show, a heavily promoted event, featured Bully Ray defeating Chris Sabin in a steel cage for the heavyweight championship. Tito Ortiz and Rampage Jackson were also both heavily involved. Sadly, neither of the two, who were both once strong drawing top tier talents for the Ultimate Fighting Championship (UFC), appear to be able to move the needle much for TNA.
Perhaps that would be the case for anyone at this point.