With Game 1 of the NBA Finals getting underway last night (Thurs., June 6, 2013) in Miami for the Heat vs. San Antonio Spurs game, there was no doubt that TNA's weekly offering, Impact, would do like Monday Night Raw and get crushed.
That's exactly what happened.
Thankfully, though, the show actually did better than last week's abomination that represented the lowest number in some three years dating all the way back to the failed attempt to recreate the Monday Night Wars.
Still, it's not all good news.
While the rating, 0.91, is up from the 0.83 it scored last week, and the average viewers went from 1 million to 1.1 million, the key demographics suffered. In fact, as the Wrestling Observer notes, this show represented the first time in history Impact failed to break the top 100 shows in its time slot in the 18-49 demographic.
You know, the one advertisers covet so very much.
With the Spurs vs. Heat game doing some 14 million viewers, there wasn't much hope that former UFC Champion Rampage Jackson would be able to turn the tide much. And, in fact, he hardly accounted for much of anything. Then again, he was only advertised two days in advance and even then, Spike TV failed to put on a full court press.
Perhaps because it was a foregone conclusion Impact was going to get blown away.
Still, the number is about in line with expectations and Viacom continues to show it will keep sailing right along with TNA getting prime programming on Spike TV.
So it's not all bad.