TNA did its absolute best to push the live episode of Impact that aired this past Thursday night (April 11, 2013) on Spike TV from Corpus Christi, Texas, heavily pushing a pay-per-view (PPV) quality main event match with Jeff Hardy challenging Bully Ray for the heavyweight championship in a Full Metal Mayhem match.
That's the TNA version of a Tables, Ladders, and Chairs match, and its the first time the company has busted it out since Bound for Glory on Oct. 16, 2011.
Despite that, and all the heavy promotion for the show itself, Impact did just a 0.9 rating with an average of 1.17 million viewers. That's good for the lowest of the year in both categories, and it's not even close either. The first hour scored a 0.82 and the second a 1.03.
The quarter hour ratings pattern show a severe lack of interest in the entire show save for the main event. The first hour was particularly dreadful, which saw Chavo Guerrero and Hernandez win the tag team titles from Austin Aries and Bobby Roode, a Knockouts segment, and Gut Check nonsense.
It didn't get any better at the start of the second hour with Hulk Hogan making his way out to address AJ Styles. It wasn't until the Hardy and Ray match was introduced that the rating went up and got to its highest point for the match itself. Sure, that's where most of the promotion for the entire show went but it's odd to see the numbers so heavily focused on one match.
It's hard to explain this one, but with WrestleMania having come and gone, it's possible fans are just burned out.