World Heavyweight Champion Jeff Hardy faced Bully Ray to unsuccessfully defend his title in the Steel Cage at the Lethal Lockdown pay-per-view (PPV) tonight (Sun., Mar. 10, 2013) in San Antonio, Texas at the Alamodome.

Bully Ray hammered home his heel turn in TNA tonight thus ending The Charismatic Enigma's title reign while simultaneously breaking his newlywed bride Brooke's heart and seriously pissing off his new father-in-law Hulk Hogan tonight (Sun., Mar. 10, 2013) at the Lethal Lockdown pay-per-view (PPV) at the Alamodome in San Antonio, Texas, via pinfall.

AND - Bully Ray not only swerves Hardy, Brooke, Hogan and the Alamodome turned Impact Zone, but pretty much a decent percentage of the IWC -- as he is now THE NEW TNA WORLD HEAVYWEIGHT CHAMPION...

AND -- THE PRESIDENT OF THE ACES AND EIGHTS.

That's right, Cagesiders, so much for order at the hands of Team TNA... here we go.

Our own Rex Ivanovic captured the action best in our live play-by-play:

Ray celebrates with Devon before pinning Hardy for the win as Hulk just keeps saying no and Brooke cries.

"Bully Ray wins by pinfall and becomes the new TNA World Heavyweight Champion...

Bully Ray starts telling Brooke she means nothing to him and starts taunting Hulk while Hulk just keeps saying Bully is a dead man.

Bully on the mic now.

"Hey Devon, let that stupid bitch cry!"

"Hulk I used you! Brooke I screwed you!"

Trash is descending into the ring now [as the stadium "riots" and boos boom] and Aces and 8's just loves it.

"Most of all I fooled all of you!" [as he points to the crowd and the cameras]

"I'm Bully Ray and I am the President of Aces and 8's AND I am the TNA World Heavyweight Champion!"

For the complete results and the detailed live blog with full match coverage of Lethal Lockdown click here.