In 2008, Alicia Fox made her WWE debut as a wedding planner for Edge and Vickie Guerrero, a kayfabe couple at the time. After that relationship, she transitioned between some managerial roles and afterward began to wrestle fairly regularly, even winning the Divas championship at one point.
But she was hardly given any time to develop a character nor was she showcased consistently.
In between then and now, Fox was "just there", participating in the occasional match or nonsense Divas segment. Was she a good worker in that space of time? Hell yes she was. In fact, it can be said that she was one of the most criminally underrated workers in all of WWE. Her Northern Lights Suplex was and still is one of the best in the business...no exaggeration.
However, one of the biggest gripes about Fox before this week was that she was portrayed as having absolutely no personality. Sure, she was a great worker, but she was just a body in the ring with no character to show for it. As a result, it appeared as if Alicia wouldn't be able to play a character if WWE actually gave her the opportunity to play one, which is incredibly rare in today's women's division; the last time we saw a storyline for the women occurred before Payback 2013 with Kaitlyn, AJ, and the "secret admirer." Although this was an interesting storyline and culminated in one of the best main roster Divas matches of 2013, it was somewhat marred by Kaitlyn's severe lack of mic skills.
However, let's go back to this week's Raw with an educational video clip (opening dialogue from Alicia Fox unfortunately not included):
For those of you who watched this match and followed along in the live thread, you probably noticed that most of us enjoyed the match, minus the Paige Turner of Doom. However, the one move victory was not the story of this match; instead, it was the meteoric evolution of Alicia Fox's character. Before and during the match, her heeling was off-the-charts excellent, and she showed something that she had been lacking for a long time: Personality. She was rewarded for this behavior by the crowd, who gave Alicia legitimate heat, which is something RARELY experienced during a women's match in this era. However, the big story isn't really what happened during the match, but what happened after it.
After being pinned by Paige, Alicia had a tantrum of epic proportions, resulting in her smacking the referee and timekeeper around. In addition, she also tore up the announce area and stole JBL's hat (which resulted in this wonderful GIF). We in the live thread were very impressed by this showing. Not only did she play a great heel, but she had taken on a completely new and exciting character, which is something we have been wanting to see from the women since the AJ/Kaitlyn feud.
Alicia didn't stop there, however. In fact, I believe she topped herself on Main Event. You can judge for yourself by watching this clip:
As you could see, after getting pinned by Emma after a schoolgirl, Alicia threw another tantrum that topped the one she threw on Raw. She got much more physical with the referee, timekeeper, Tony Chimel, and the announce team of Tom Philips and Byron Saxon. This heeling again drew good heat from the Main Event/SmackDown crowd, which often doesn't react to much (hence the need for piped in crowd noise).
So the question remains: Why is this so awesome? I have a couple ideas. First of all, this is part of an actual storyline in the women's division, which is a rare thing in itself. However, I think the most likely answer lies in Alicia Fox. Before this week's Raw, most fans had the impression that Fox was never going to play a real character, so a few people likely passed her off as having no ability to do so. However, those expectations weren't just surpassed, they were blown away. Not only did she have the segment of the night, but Fox transformed into one of WWE's best heels in the span of 10 minutes.
As hesitant as I am to do this, I also have to give a lot of credit to WWE creative for actually having faith to write this story for a wrestler who hasn't played a real character in years. They gave her this brand new character to play, and BAH GAWD she played it to perfection!
WWE has given us a real reason to care about this feud between Paige and Alicia Fox. Although Paige has won every match thus far, we have to consider Alicia a legitimate contender for the Divas championship. Alicia and Paige have excellent chemistry together, and if this match gets the appropriate placement at Payback, we could very well witness one of the best Divas matches of all time.
Finally, a reason to care about women's wrestling in WWE outside of the over-produced drama that is Total Divas.