In the lead up to Undertaker's next match in the streak, a showdown opposite Brock Lesnar at WrestleMania 30 on Sun., April 6, 2014, at the Mercedes-Benz Superdome in New Orleans, Louisiana, various wrestlers have been asked about and are talking about whether or not the streak should one day be broken.
Now, though, we've finally got someone admitting that it's probably not best for business to do so.
Here's Ted DiBiase's take from a recent interview with Inside the Ropes:
"People ask me, I have mixed feelings. One part of me says leave the streak, it's an honor to who he is, and how his character has endured and to 'Taker who'll always be remembered. But you know, the other part of me think it's like when Andre The Giant allowed Hulk Hogan to beat him at WrestleMania 3, he passed the torch. I feel that's one of those things that has to happen. After all, it's a business. You've got to have new stars and you need people to pass the torch to build those stars. I don't know, but either way I'll be happy."
If you want to think of Undertaker's streak as some sort of honor bestowed upon the man for many years of loyal service, that's one thing. But it's difficult not to consider the business ramifications here, namely that WWE will have missed the boat on a big opportunity to help make a new star.
It's a unique situation, and its resolution will come to define Undertaker's legacy.
Anyone else having the same mixed feelings as DiBiase?