WWE's top merchandise movers provides some insight into current plans, but few surprises


The Wrestling Observer Newsletter has published a list of the top-selling merchandise by Superstar. The ranks, especially at the very top, are about what you would expect, but there's still some interesting discussion to be had about the who buys what where, and how that might impact WWE booking.

One of the more tangible ways that fans and promotions can tell if someone is "over" is by merchandise sales. More than ratings, or pay-per-view (PPV) buys, t-shirts and the like are tied to a specific guy or gal, and aren't left to any of the vagaries of who they shared a match with or what segment preceeded them.

Thanks to Dave Meltzer, Byran Alvarez and Figure Four Online/The Wrestling Observer Newsletter, we've got a glimpse into the top sellers for WWE, both at live events and via their online store, wwe.shop.com.

There aren't many surprises on the lists, and certainly not in the number one spots, where John Cena and his rainbow coalition of shirts, hats and sweatbands leads the charge.

While there aren't any numbers provided (so we can't tell how much Cena outsells the others by, or if the number two guy this year lags behind the volume the number two guy was moving last year), a strong showing by Daniel Bryan on both lists has probably been used to justify his ongoing rise up the card. And the absence of the man right next to him on both lists is a good reason to want to solidify his standing in the eyes of the consumers.

Arena Merchandise Sales:

1. John Cena
2. Daniel Bryan
3. CM Punk
4. Batista
5. Sheamus
6. Hulk Hogan
7. Randy Orton
8. Brock Lesnar


1. John Cena
2. CM Punk
3. Daniel Bryan
4. Hulk Hogan
5. The Shield
6. Steve Austin
7. Brock Lesnar
8. Undertaker
9. Randy Orton

It's also interesting to see guys like Batista and Sheamus moving product at shows but not moving the needle online. Worth noting too that young heels like The Shield and "vintage" performers like Stone Cold and Undertaker seem to do better online - I guess smarks shop via the internet.

Do you see anything interesting here, Cagesiders, or just what you expected? Do you think merchandise sales factors into booking decisions? Give us your thoughts in the comments.

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