Like most professional wrestlers who are asked this question, CM Punk has always stated his preference is to play a heel on WWE television as opposed to a babyface. The reason for this is quite simple: It's easier to make people hate you than it is to make them like you.
Especially when you're naturally an unlikable person. Hey, Punk's said that himself, that's not me.
In a recent interview with IGN.com, Punk talked about as much but also made a strong commitment to try his best to get over as the babyface he's playing now:
"You know, I always like being the bad guy. It just comes more natural to me. I don't gotta smile, I don't gotta kiss babies. It's easier to tell people at airports at four in the morning that I'm not signing their stuff. But the challenge of getting people to like you and not be cheesy and campy and kinda hokey, that I'm really trying to tackle this time around. It is definitely a challenge. But I think there are few people that have started to transcend those lines, like John Cena. People cheer or boo him. Me, people cheer or boo me. Whatever you want, come to the WWE shows and you kinda get to do that."
So he's restricting himself from being "cheesy, and campy, and hokey" but is going to do his best to be as well liked by the WWE Universe as possible?
Sounds like a plan.
Actually, it's refreshing to hear, considering he's referring to all the traits we normally see from WWE Champion John Cena, who has parlayed those very traits into a long, successful run at the top of the card as the company's flagbearer.
Leave it to Punk to take on such a challenge of being different but just as well liked.