TNA really could have used some good news on this front, especially in the midst of all the bad press the company is getting stemming from its recent financial woes, but promotion President Dixie Carter won't find any comfort in the initial pay-per-view (PPV) buys estimate for the Slammiversary event that took place on June 2, 2013, at the Agganis Arena in Boston, Massachusetts.
Dave Meltzer has it in the latest Wrestling Observer Newsletter (subscription required and recommended):
Estimates for Slammiversary are looking at 13,500 or so buys, down about 7% from last year's show. At this point it's clear that cutting back on shows doesn't make a major difference in getting more people to buy them. Lockdown was up a little from last year and Slammiversary was down a little, but ultimately they're remaining in the same ballpark.
Last year's show, which celebrated the 10th anniversary of the company's existence and was heavily promoted, did around 15,000 buys. That number was much higher than expected at the time, but the promotion was in a different place with legitimate momentum.
Now, not so much.
What's interesting here is that TNA made a conscious decision to cut down to only four live PPV events per year with Genesis, Lockdown, Slammiversary, and Bound for Glory representing the veritable "Big Four." The idea, of course, was that with added time to build the shows, and better creative direction behind them, the numbers would improve.
So far, that hasn't happened.
Slammiversary this year featured Bully Ray defending his heavyweight title against Sting in a gimmick match that would see Sting lose out on the chance to ever challenge for the title again were he to lose, which he did. Also featured was Chris Sabin winning the X Division championship, Gunner and James Storm winning the tag team titles, and an outstanding Last Knockout Standing match between Taryn Terrell and Gail Kim.