All throughout 2003, something was happening with Eddie Guerrero.
The WWE, although still an extremely successful business, had cooled off considerably on the heels of the Attitude Era. Gone were the likes of The Rock and Stone Cold Steve Austin, at least as headlining in-ring attractions, replaced by guys like Brock Lesnar and Triple H.
No one could have imagined it would happen but "Latino Heat" started getting over in a really big way. He was already a charismatic guy who could wrestle his ass off but it took a long time and just the right gimmick to get fans to latch on to him.
When he started lying, cheating and stealing, it was impossibly not to cheer him, no matter his distinction as a heel or a babyface. It helped that WWE had him win the U.S. championship and defend it in particularly awesome matches like the one he took part in on this date in history (Sept. 9, 2003) at a Smackdown taping against John Cena.
It was a Latino Heat Parking Lot Brawl and you can watch it in its entirety after the jump. Be on the lookout for the car-to-car frog splash at the end.