Well now we really know CM Punk is a heel. Why else would he be horned with red tinted eyes screaming at the camera while engulfed in flames?

He's the devil.

That's the picture framing the WWE Hell in a Cell poster for the event scheduled to go down on Sun., Oct. 28, 2012, at the Philips Arena in Atlanta, Georgia. InDemand released the official poster with the following description:

Hell in a Cell. It is the Devil's Domain, a hellish prison without mercy, compassion, or escape. It is WWE's most unforgiving structure, and one hell of an event. Don't miss CM Punk, John Cena, Sheamus, and your favorite WWE Superstars at WWE Hell in a Cell, Sunday, October 28 at 8:00 p.m. EST / 5:00 p.m. PST, live on pay-per-view.

The artwork isn't terrible but it isn't good either. It's thematically sound but I find it difficult to buy a guy who preaches a straight edge lifestyle as Satan incarnate. Maybe that's just me.

What do you Cagesiders think? Digging the look?