Three weekly television shows not enough for you? Good news, kiddies -- WWE is bringing you a fourth.
Starting on Aug. 25, 2012, the CW channel will debut "WWE Saturday Morning Slam," a 30-minute program that will feature profiles of wrestlers, behind the scenes footage and at least one first-run wrestling match per week.
This according to the LA Times, who notes the business strategy behind the move:
Saban and WWE are hoping to capitalize on research data that show children, including a healthy contingent of boys younger than 12, make up 22% of the audience for the wrestling group's core franchises, "Monday Night Raw" and "SmackDown," which run on the NBCUniversal cable channels USA Network and Syfy, respectively.
"Children make up a huge, huge component of our audience," said Eric Pankowski, senior vice president for WWE creative and development.
There's certainly a market for it but Saturday morning programming isn't what it used to be and there are doubts this will succeed, no different than the prime time show WWE is launching on ION later this year. Shows like Superstars and NXT have failed before it but with a different strategy and marketing plan, there's no reason this can't succeed where they failed.
Plus, you get more WWE in your life. Or you get a program you can feel comfortable letting your kids watch while you try to catch an extra few winks of sleep on the weekend.