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The sample size is still way too small for any real informed analysis, but it seems as though WWE's flagship program, Monday Night Raw, will do the same ballpark ratings figure as a three hour show that it did as a two hour show.
Last night's (Aug. 6, 2012) episode pulled a 3.08 rating for an average of 4.37 million viewers. That breaks down to 4.07 million viewers in the first hour, 4.65 million in the second, and 4.47 million in the third. Those are about the numbers you should expect from Raw week in and week out.
The Summer Olympics are still ongoing, of course, and that's likely dragging some viewership away but even when the Olympics end, Monday Night Football begins. The competition will always be steep. What's important is putting on a product fans want to watch on a weekly basis.
Having that group consist of around four million viewers every week is a damn good thing.
For complete results and the running live blog from this past week's episode of Raw click here. To listen to Sergio and myself gab about the show on the Cageside Live podcast click here. And for complete reactions to all the night's events click here.