Aug 14, 2012; Toronto, ON, Canada; Actor and comedian Charlie Sheen shown before throwing out the first pitch before the Toronto Blue Jays game against the Chicago White Sox at the Rogers Centre. Mandatory Credit: Tom Szczerbowski-US PRESSWIRE
When Charlie Sheen showed up on Skype during the 1,000th episode of Monday Night Raw, it was a publicity stunt by WWE to gain further exposure for its product. Nothing new. The company is notorious for bringing in celebrities from all entertainment venues and increasing its audience however they can.
The original plan was for Sheen to tweet during the show as its official "social media ambassador" but he quit Twitter before the big night and they were forced to call an audible. His reason for ditching Twitter? He realized it wasn't doing anything to boost ratings for his new show on FX, Anger Management.
Hint hint, WWE.
Throughout the course of the evening, Sheen made a few remarks about Daniel Bryan and planted the seed that the two would have a confrontation of some sort at SummerSlam. Well, the big event came and went with nary a word from the Hollywood hitmaker. Apparently, there were scheduling issues.
Despite this, WWE is still hoping to work with Sheen at some point down the road, according to the latest edition of Figure Four Weekly (subscribe here). That's why both Daniel Bryan and Kane have built an entire feud on the premise that they need anger management. In fact, Raw General Manager AJ Lee tweeted that Bryan will be taking anger management classes next week on the show.
Apparently, the idea all along was to have Sheen shoot an angle with Bryan in which he got physical in some manner but didn't go as far as a match and Bryan and WWE would milk it for all the media coverage they could get. Obviously, they still hope to do something like this and are devoting two characters gimmicks to making it happen.
Is it worth it? Cagesiders, what do you think?