That entailed the former Two and a Half Men star tweeting about the telecast during the telecast to appeal to a more mainstream audience.
The only snag was Sheen quit Twitter shortly before Raw 1000 hit the airwaves so a compromise was reached between he and WWE and they had the actor appear several times throughout the show via Skype.
It was during these Skype sessions Sheen began to throw shade Daniel Bryan's way. He even offered to face off against the former World Heavyweight Champion next time he's in Los Angeles.
Instantly, the gears inside many of a wrestling fans' brains began to turn about a confrontation at SummerSlam.
But besides a couple of references to Sheen immediately following Raw 1000 and minimal references to his new show, Anger Management, in relation to Bryan's character, there has been zero buildup to a meeting between the two.
Was it scrapped?
More after the jump.
"Nobody we talked to in WWE was aware of why Charlie Sheen wasn't promoted for SummerSlam. He said he'd be there back on Raw 1,000, and the company has repeatedly used his show name, 'Anger Management,' in regards to Daniel Bryan. It's expected he will be there, and the plan has been for months to shoot an angle on that show to get major press for the company in various mainstream entertainment news outlets. It's possible they don't want to advertise him out of concern that he might flake out and not show up."
A noted drug abuser flaking out? Never...
Perhaps WWE feels SummerSlam, on its own name and that of Brock Lesnar's, will do enough business on its own that a possible Sheen appearance wouldn't need to at the forefront.
And if he does indeed show up tonight at the Staples Center, they will still receive the mainstream media rub regardless of whether or not the appearance was advertised.
Will Sheen show up tonight during Bryan's match with Kane?