Paul Heyman is nothing if not a master promoter. He's legendary for getting the absolute most out of anyone he's in a room with, and he does so using a gift of gab and a passion most find beyond compelling. He's a con man at heart, a manipulator and a salesman.

So imagine you're in a room with Heyman and he's making his pitch to you for the Brock Lesnar vs. Triple H match at Summerslam this Sun., Aug. 19, 2012, at the Staples Center in Los Angeles, California. Here's his pitch, posted on his Twitter account:

This whole deal has been a surprise. A surprise for you. A surprise for my kids. A surprise for the WWE Universe. A surprise for ME, too. ... Enjoy the ride. Watch it unfold. See what happens. For the first time in forever, we have people GUESSING what comes next. ... If for no other reason but THAT, there's nothing 2 discuss. You know there's a heavily-promoted match this Sunday at @WWE #SummerSlam ... You've seen @ShawnMichaels, Stephanie McMahon, all our CHILDREN be a part of this main event. ... Now it comes down to Brock Lesnar vs HHH. If we've sold you on buying the ppv, I bet you get your money's worth on this match alone. ... If we haven't sold you on the ppv yet, then thank you for your time, and I hope something else has captured your attention or imagination. ... Brock and I are "all-in" for this Sunday. ... And just based on what his future holds, HHH is "all-in," too. This is a match everyone wants you to remember ... So ... I'm not addressing any more rumors. I'm not confirming. I'm not denying. I'm focused on this Sunday ... ... and I'm looking forward to watching Brock and HHH live up to, and indeed EXCEED everyone's expectations. ... Is this hype? Yes. But it's Hype routed in TRUTH. Is this a rant? A diatribe? A long-winded TwitSpeech? Absolutely! Hope you liked it. ... @WWE #SummerSlam #BrockLesnar vs #HHH #ThePerfectStorm Has Hit L.A.! Just when I thought I was out, they pulled me back in!

Are you sold, Cagesiders?