Brock Lesnar may have been the biggest pay-per-view draw in MMA history but he's never moved the needle as far as television ratings.
Good news and bad for the episode of Monday Night Raw that aired this past Monday night (Aug. 13, 2012) and served as the go home show to the WWE Summerslam event scheduled for this Sunday night in Los Angeles, California.
The important demographic ratings were up but total viewership numbers were down. The show's first hour garnered 3.79 million viewers, the second saw an increase to 4.25 million, and the final hour went up to 4.35 million.
As a whole, the three hour episode averaged 4.13 million viewers.
This was the first week Raw went up against a Monday Night Football game -- and wouldn't you know it the Dallas Cowboys were featured. ESPN earned 5.3 million viewers for the Cowboys vs. Oakland Raiders preseason game, which is a crazy good number for a game that means nothing and features few stars from either team.
That tells you all you need to know about what the winter months will look like when the NFL's regular season is in full swing.
It didn't help that Raw wasn't a particularly strong show, with odd pacing for the main event angle and little buzz coming out of it. None of this bodes well for the Summerslam buyrate but ratings aren't exactly a great indicator of pay-per-view business. We shall see.
For complete results and the running live blog from this past week's episode of Raw click here. To listen to Sergio and myself gab about the show on the Cageside Live podcast click here. And for complete reactions to all the night's events click here.