Well, this may not be good.

Reports are coming in Ring of Honor (ROH) World Champion Kevin Steen attacked two fans following last night's iPPV Boiling Point.

After he defended his title against CHIKARA Grand Champion Eddie Kingston in a match which saw several tables broken and half a dozen chairs used, Steen began verbally sparring with two fans at ringside. He grabbed one and kissed him which led to the audience member shoving Steen back.

Steen then took a swing at the man, knocking him down -- and possibly out by some accounts -- while the person next to him spat at the champ. Steen responded with a second punch which allegedly drew blood from the second fan's mouth.

Yikes.

Several live reports, including tweets from PWTorch writer Sean Radican, indicate the altercation did not look set up and was, in fact, legitimate. If this is the case, it could go from bad to worse for the promotion and its champion.

Buuuuuut...

Let's not forget this is pro wrestling which is designed to fool and trick its audience. Did Steen attack two people? Well, it seems clear he threw punches at each of them, connecting enough to knock one down and bust open the other. Were they "fans"? That much remains to be seen.

And then there's the matter of Steen's tweet following the incident:

"I'm not sorry."

I'm no lawyer but if the altercation wasn't a ruse, this nugget might be costly should police and lawsuits get involved.

Call me old, call me jaded but methinks ROH and Steen simply found a way to get people talking about an event which had little buzz.

A video of the scene following the incident, courtesy of PWTorch, is after the jump.