Another major pay-per-view, another short embarrassing night in store for Daniel Bryan. Photo via upload.wikimedia.org.
WWE got some mainstream attention for the 1,000th edition of Raw last night when Charlie Sheen was announced as their celebrity social media ambassador for the night last month. He was originally supposed to be tweeting about the event live, but a spanner was thrown into the works when Sheen decided to close his account due to falling ratings for his latest TV vehicle Anger Management. After all, why waste your time coming up with things to tweet about all day, if it isn't an effective marketing tool for your programming, not like that will ever stop WWE performers from spending all their time on Twitter though.
Instead, Sheen appeared on Raw 1,000 via Skype, a social media tool that WWE has never exploited before. Perhaps laying eyes on Daniel Bryan for the very first time, Sheen was not impressed, calling him an Oompa Lumpa after The Rock added injury to the insult of being ditched by AJ at the altar with a Rock Bottom to end the wedding segment. This led to Bryan later in the night firing back that if Sheen was there he'd put him in the Yes Lock.
That wasn't the end of it, as Sheen played up the feud in his last Skype call:
Charlie Sheen is back to talk and he plays up a potential feud with Daniel Bryan.
He says Bryan is wearing a fake beard and he'll shave it off and that will reveal the word "losing" underneath.
He then calls Bryan "goat face."
This is what Sheen promised to do if he ever bumped into Bryan in his backyard of Los Angeles. Jerry Lawler helpfully connected the dots for the fans at home by proclaiming "My God, SummerSlam is in Los Angeles". One would presume that WWE would not tease something so heavily on the biggest Raw of the year, if they didn't have an agreement in place for Sheen to make an appearance at the pay-per-view.
If this celebrity confrontation comes off, then I'm sure Bryan will find a way to work, but being beaten up by an ageing junkie won't do his credibility as a headliner any good. He's too small for Vince McMahon to ever protect in the booking, so he might as well get the rub from stooging for a mainstream star than someone who the boss has higher hopes for.