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WWE loves mainstream coverage as much as internet fanboys love AJ.
And that's exactly what the company is getting ahead of Raw 1,000, which is being promoted as the biggest edition of the 19-year-old program. Heck, tonight's show is being promoted as one of the biggest events in WWE history, period.
USA Today featured the company and tonight's show in a lengthy piece featuring out of character quotes from Kane -- who would like to step behind the camera in a production role after he hangs up his mask - and The Miz who boasts his new hairdo following his return two weeks ago began trending on Twitter almost immediately.
"Twitter is blowing up my hairdo! My hair's trending, what the hell is going on?"
Of course, there are quotes from WWE CEO Vince McMahon and his successor-in-the-making, son-in-law Triple H.
The article not only discusses tonight's historic broadcast but dabbles a bit in Raw's history, especially the Monday Night War it forged with rival World Championship Wrestling's (WCW) Monday Nitro program.
Says McMahon on his ratings battle with the Ted Turner-owned company:
"We had to build a better mousetrap."
WWE's social media presence is brought up as well. For as much flak as the company is given for the now groan-wroth meme "trending worldwide~!," WWE has fully embraced the new medium going as far as partnering with Twitter to develop a new format and investing in the social video service Tout.
And obviously, what WWE story wouldn't be complete with bringing up John Cena and his philanthropist ways. Love him or hate him inside the ring, Cena is a tireless member of the Make a Wish Foundation and recently granted his landmark 300th wish.
As for the future?
Levesque says. "We'll get to Raw 2,000. It's on the moon, I think."
Oh, Triple, you so crazy. Everyone knows Mars will likely prove to be more suitable at maintaining human life.