No more pre-game show for TNA Impact - I doubt anyone will miss it, so shortly it was on our TV screens for.
If you blinked last Thursday, then you likely missed the first and probably final instalment of TNA Rewind, a recap style pre-game show that was planned to serve as the regular lead in to Impact Wrestling on Spike TV, airing from 7-8 p.m. ET.
As Geno Mrosko hypothesised, the sudden move by TNA to what was expected to be a permanent switch to a three hour block of pro wrestling programming on Thursday nights may have been to get a jumpstart on their rival's WWE who are extending Raw to three hours every week from this coming Monday. It was also hoped that Impact Rewind would help further establish their recent move to an one hour earlier time slot, as it has been a struggle so far to get all their viewers tuning in at 8 p.m. instead of the traditional 9 p.m., and build their ratings before the NFL season starts in the fall. But that's now all out the window, after a disastrous debut rating.
On July 12th, Rewind drew a 0.21 rating and 221,000 viewers in prime time, which doesn't come close to cutting the mustard even on Spike TV. Indeed, that's barely a third of what World's Worst Tenants used to attract in the time slot. So after such an absolutely awful number, it's not surprising that Spike TV has already cancelled TNA Rewind effective immediately, even though a good rating couldn't have been expected right off the bat, due to the complete lack of promotion for the show and its lazy review format.
It's a bit of a knee-jerk reaction, but probably the right action to take, as it would have been hard for TNA to significantly improve the ratings without an expensive and radical overhaul of the show. Simply put, there isn't the fan demand to watch three hours of TNA programming in one night. Over time, WWE may have the same problem with Raw.