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Ever since the Money in the Bank ladder match popped out of Chris Jericho's mind and into a WrestleMania ring in 2005, whoever walked away with the briefcase in hand ended up with a world title around their waist.
Edge started the trend, waiting nearly a year to cash in his guaranteed title shot against a beaten and weary John Cena at New Year's Revolution 2006 and since then, the briefcase has been the only sure thing in the world of professional wrestling.
But is that about to change?
PWInsider brings word WWE is considering have John Cena, this year's Raw Money in the Bank winner, being the first to cash in his briefcase and lose.
He, of course, challenged CM Punk to a WWE Championship match at Raw 1,000 this past Monday. But will he able as successful as Edge and Rob Van Dam were against him?
WWE has been heavily playing up the length of Punk's title reign which is only a few days away from being the longest in a decade and a half. They seem to be positioning Punk as the John Cena for adults. He'll pander to the crowd, run around the ring during promos but when the bell rings, you know you're in for a treat.
Unlike Cena where the storyline dictates the match he has, Punk can step inside the squared circle against just about anyone -- be it Daniel Bryan or Mark Henry -- and have a match even jaded old-timers like myself can enjoy. Meanwhile, Cena is left to entertain the kiddos.
Plus, Cena doesn't need the title. It's no secret he has headlined the past handful of pay-per-views all without the WWE Championship around his waist and it's no stretch to believe that trend can continue.
Thinking as WWE, would it be nice to have John Cena as your champion? Sure. But when you're trying to establish a relative newcomer to the Raw main event scene -- CM Punk -- as a top star, ripping the title off of him especially by someone who doesn't need it could be detrimental.
I predicted Cena would come up short at Raw 1,000 and stay steadfast with it.
What do you Cagesiders think?