There were rumblings that World Wrestling Entertainment (WWE) would be making some adjustments to its flagship show, Monday Night Raw, once it hit its historic 1,000th episode on July 23, 2012, in St. Louis, Missouri. Then, word got around that WWE wouldn't just be making a few tweaks but changing the game completely.
One of the ways in which they are doing so, of course, is the permanent move to three hours, a move that has been widely panned by critics. But another way in which they are flipping the script is to introduce RAWactive, a movement designed to take social media interactivity to the next level.
Get ready for even more Twitter talk, folks.
WWE.com has an article explaining all the details on how this thing will affect shows moving forward:
As a part of the RAWactive experience, you can cast votes and impact the show by tweeting speciifc hashtags. For example, during Raw, we might ask you to tweet #cagematch, #streetfight or #2outof3falls to determine the stipulation of a match. We may also solicit your opinions about the action, and display the best comments on-screen during the show! Just keep it to 140 characters or less, and your voice will be heard!
That's the plan as far as Twitter but WWE wants to go above and beyond that. So the company partnered with Tout, a video sharing service, to get fans even more involved in Raw.
From the press release:
Beginning July 23 during the historic 1,000th episode of Monday Night Raw, WWE fans will have the chance to be seen and heard via Tout as real-time video updates will be featured during WWE television programming, on WWE.com, throughout WWE's social media presence and on in-arena video displays. WWE Superstars will also interact with fans via Tout question and answer sessions leading up to the event. Additionally, WWE will launch "Tout Tuesdays" giving fans the opportunity to discuss what happened the previous night on Monday Night Raw. Tout's new platform will enable WWE to aggregate all of this unique content on WWE.com.
Remember when the major worry was that an added hour would simply mean more video replays or an added John Cena segment with a pandering promo? From the looks of it, instead we'll get to see fan videos on Raw.
How do you like the sounds of this, Cagesiders?