This is what WWE thinks will draw ratings. Michael Cole crawling around in his underwear covered in barbecue sauce. Photo via WWE.com.
After the ratings came in for World Wrestling Entertainment's (WWE) Memorial Day episode of Monday Night Raw, a bit of panic apparently crept into the Titan Towers offices in Stamford, Connecticut. That's because that show was one of the lowest rated in the past 15 years.
So, of course, quick changes were implemented for the show that went down last night (June 4, 2012) in South Carolina. Big Show, who had run wild on that holiday show, wasn't even given a segment while John Cena was given roughly 40 minutes of time on the two hour program, most of it centering around his booking himself for a match against Michael Cole and embarrassing older pro wrestling fans everywhere with the abomination they had in the main event of the evening.
The result of all this? A 2.92 rating and an average of 4.28 million viewers. The first hour averaged 4.32 million viewers while the second averaged 4.25, so there's that nasty second hour decline again.
Getting back above four million viewers was surely the objective and to that end, mission accomplished. But the panic over the low rating also extended to next week's show, which is a three-hour special that will feature the return of Vince McMahon.
Mr. McMahon is coming back to evaluate John Laurinaitis' job performance as General Manager of both Raw and Smackdown, the honor he won at WrestleMania 28 when his team defeated Teddy Long's team. It doesn't make any sense that McMahon is able to do so, seeing as, in storyline, he was removed from power by Triple H.
But whatever. Ratings are ratings and that's what's important to the powers that be. Which is why it's important to always keep your eye on them. Awareness is everything, Cagesiders.
For complete results and the running live blog from this past Monday night's episode of Raw click here. To listen to Sergio and myself gab about the show on Cageside Live click here. And for complete reactions to all the night's events click here.