A few years ago, video game publisher THQ was sitting pretty with the WWE video game license in one pocket and the newly acquired Ultimate Fighting Championship (UFC) license in the other.
But tough times hit the company and they found themselves losing hundreds of millions of dollars in the past three years.
This led to them selling off the UFC license to EA in a move which many felt signaled an end to their long-term partnership with WWE.
Not so fast, says THQ.
"We are extremely pleased with our relationship with the WWE, and have an exclusive license for the brand through 2017. Our recent videogame cover reveal for WWE '13 on Monday Night Raw airing May 28, as well as WWE Superstar Sheamus' recent appearance at E3 showcase examples of how well we are working collaboratively with the WWE."
So there you have it. If the current crop of WWE video games isn't your jam, don't expect anything different for half a decade.
I suppose we can start a No Mercy league in the meantime?