On This Date in WWE History: The leader in sports entertainment gets the F out

via upload.wikimedia.org

Thanks a lot, pandas!

Back in 1961, a group of animal lovers got together and formed the World Wildlife Fund and called it WWF for short. In 1979, the World Wide Wrestling Federation dropped the Wide from its name and also started going by the WWF abbreviation.

And because people are so dumb and will confuse musclebound jocks in speedos with koala conservationists, the two companies had to reach an agreement to ensure proper use of the initials.

From Wikipedia:

In 2000, the World Wide Fund for Nature (also trademarked WWF), an environmental organization, sued World Wrestling Federation Entertainment Inc. in the United Kingdom. The Law Lords agreed that the promotion company had violated a 1994 agreement as Titan Sports which had limited the permissible use of the WWF trademark in Europe, particularly in merchandising.

The first thing that sticks out is the fact that the UK has Law Lords. That's so dope. It's so much cooler than just being a dumb, ol' judge, right? The second thing I notice is Americans didn't do anything wrong but yet again, those pesky Europeans are messing it up for everyone else!

So Vince McMahon had to change his company's name and simply swapped out "federation" for "entertainment" and voila -- WWE.

May 5, 2002, WWE.com went live and and the company changed all WWF references to the new initials. The following evening on Raw featured a fancy commercial ushering in the "E Era".

Check it out after the jump.


X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Cageside Seats

You must be a member of Cageside Seats to participate.

We have our own Community Guidelines at Cageside Seats. You should read them.

Join Cageside Seats

You must be a member of Cageside Seats to participate.

We have our own Community Guidelines at Cageside Seats. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker