When World Wrestling Entertainment (WWE) created Superstars and NXT, it thought it could get away with promoting low rent television shows and maintain distribution deals with cable television providers. Eventually, though, the returns were small enough that WGN and SyFy simply pulled the plug on both shows, leading to them landing online and being released every Wednesday and Thursday on YouTube (they're also available on WWE.com).
The reality is that both shows are simply ways to make use of lower end superstars at little cost who have been called up from developmental to let them hone their craft without taking up space on the main roster on either Raw or Smackdown.
Granted, that doesn't exactly make for compelling enough TV to justify an entire hour of television with a respectable network but because the WWE Network is struggling to get off the ground, the company hasn't been left with many options. However, they're still claiming both Superstars and NXT will be back on traditional network TV soon enough.
PWTorch.com with notes from Vince McMahon's recent conference call with investors:
WWE management said they still plan to shift NXT and Superstars back to TV in the domestic market. "We hope to place that on a traditional network in the near future," said CFO George Barrios. Barrios added that WWE is "in the market" shopping the shows around. (WWE stressed they are currently still monetizing the shows through international TV distribution.)
It's unlikely we'll see either show on television before WWE finally does get its Network going so I wouldn't read much into this. It's too bad, too, considering low end shows like these tend to feature far simpler booking and younger wrestlers eager to please, leading to damn good pro wrestling.
In fact, if WWE ever smartened up and sent a name or two out to give the small potatoes shows a boost, they might stumble upon something special. Alas, that's not to be expected. And maybe that's a good thing.