EAST RUTHERFORD, NJ - FEBRUARY 16: Dwayne "The Rock" Johnson attends a press conference to announce that MetLife Stadium will host WWE Wrestlemania 29 in 2013 at MetLife Stadium on February 16, 2012 in East Rutherford, New Jersey. (Photo by Michael N. Todaro/Getty Images)
Shocking news, Cagesiders -- World Wrestling Entertainment (WWE) loves to embellish, even if it means inaccurately reporting pay-per-view (PPV) buyrate information to make a major event look even more successful.
It turns out that was the case with WrestleMania 28, which took place this past April 1, 2012, at Sun Life Stadium in Miami, Florida. The event, which was headlined by The Rock vs. John Cena in what was billed as a "Once in a Lifetime" match and received the heaviest marketing push from the company in years, was originally reported as doing 1.3 million PPV buys, which would have been enough to break the record of 1.25 million set by WrestleMania 23.
That event saw Vince McMahon bring in Donald Trump for a big money angle that featured the Chairman of the Board getting his head shaved by Trump, Bobby Lashley, and Stone Cold Steve Austin, who was the special guest referee in the match between Lashley and Umaga.
It was suspicious all along that WWE was so quick to announce it had broken the record with 1.3 million buys for WrestleMania 28 seeing as it generally takes longer to get a better idea of what the actual numbers are. Indeed, my colleague Keith Harris warned us of this last month and now WWE has confirmed it to be true.
The adjusted WrestleMania 28 numbers show the event did 1.21 million buys, which falls just short of breaking the record.
That number could go up once late buys are accounted for but there's no telling if that will be enough to push it past WrestleMania 23, though it looks unlikely at present time. Still, WrestleMania 28 was a booming success both domestically and internationally and, if all goes according to McMahon's master plan, WrestleMania 29 should be even bigger.