WWE is pulling out all the stops heading into WrestleMania 28 this year and what's being billed as the biggest match of all time, The Rock vs. John Cena.
They're doing so, in part, by airing a one-hour special just before next week's go-home edition of Monday Night Raw on March 26, 2012, on USA. But they're also teaming up to put the show on a whole gang of other channels as well.
From the press release:
WWE and NBCUniversal are joining forces to televise "Once in a Lifetime -- Rock vs. Cena," an epic one-hour special that follows WWE Superstars The Rock® and John Cena® on their respective roads to WrestleMania® XXVIII. This first ever behind-the-scenes special premieres Monday, March 26 on USA Network at 8/7c and will also air on NBCUniversal networks including Syfy, Bravo, E!, Oxygen, G4, Style, NBC Sports Network, mun2, CLOO and Universal HD leading up to WrestleMania on Sunday, April 1 at 7:00 p.m. ET.
This lifestyle special is a candid and compelling look at two of the biggest icons in sports entertainment history as they prepare for their Once in a Lifetime main event match. From touring and training on the road to Hollywood movie sets to the 54th Annual Daytona 500, this in-depth look with exclusive footage gives viewers unprecedented access and a glimpse into the personal lives of these men.
The WWE production team is about as good as it gets, so there's little doubt this will be worth the watch. The only question is how much of the footage will be something we've already seen in the 48 million packages they've ran on Raw over the last year or so.
Let's hope not much.
If they wanted to run it like the UFC does with its "Countdown" shows, that would almost be preferable. Having cameras follow the two around for a few weeks to see how they're preparing through extremely trying schedules, not to mention backstage stuff from Raw, would strike the right chord.
Also, what's the over/under on how much of the hour long program consists of Cena and Rock in a weight room lifting?