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Smackdown ratings falling with Daniel Bryan as champion, Randy Orton and Mark Henry injured

Who knew Daniel Bryan vs. Big Show for the world heavyweight title wouldn't draw?

The ratings are in for this past Friday night's (Jan. 6, 2012) episode of WWE Smackdown and the start to the new year was a dismal one, much worse than many were expecting.

PWTorch has the dreary numbers:

WWE Smackdown on Friday, January 6 scored a 1.80 rating, down more than one-tenth of a rating (six percent) from the previous week and down three-tenths of a rating (19 percent) from a 2.21 rating at the beginning of December. It was the lowest rating since mid-September.

Smackdown averaged 2.58 million viewers, down nine percent from the final Smackdown of 2012 and well-below the fall season range. It was the fewest Smackdown viewers for a non-replay episode since August 5 prior to the first live Tuesday special.

Two title matches were advertised for the show beforehand -- Cody Rhodes vs. Booker T for the Intercontinental championship and Daniel Bryan vs. Big Show for the world heavyweight championship -- so this significantly low number is somewhat concerning.

And Mark Henry fans can rejoice, at least somewhat.

That's because ratings went up while he was dominating as the monster heel champion who was put over clean by Randy Orton. Now, both guys are injured, the latter of which isn't even appearing on TV. Henry's appearances have only served to kill his heat, as he's hobbled with his groin injury and when he does work matches, they're so blatantly booked to protect him, it's impossible to get emotionally invested.

The death knell for pro wrestling.

Daniel Bryan was given the world title over Big Show with the thought that he would draw better with it but he's been buried so spectacularly on commentary every week by Michael Cole that no one is taking him seriously as champion. It might work in his favor in some ways now that he's turning heel but as it stands now, any fan of WWE who didn't follow Bryan's run on the independent circuit (or, almost all of them) has no reason to find him credible.

Yet another reason to hate Michael Cole.

One week's worth of ratings is no reason to hit the panic button, of course, although we've seen Vince McMahon do so before. But it is noteworthy simply because it may foretell the future of Bryan's title reign and how short it may end up being.

Orton can't get back soon enough.

Comment 14 comments  |  0 recs  | 

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It's not DB's fault that he's not a tenth as well booked as Mark Henry was.

I also have this theory that the WWE rarely books monster heels very well, and so when the fans actually got a well-booked monster heel that can go in the ring, they latched on pretty enthusiastically.

by Razztopia on Jan 9, 2012 6:48 PM EST reply actions  

This sounds about right

I’m *, but Mark Henry is Mark Henry…

"Blinding ignorance does mislead us. O! Wretched mortals, open your eyes!" Gil Hodges IS a Hall of Famer.

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by Brooklyn Dodgers Mets Fan on Jan 9, 2012 8:32 PM EST via mobile up reply actions  

The math here is simple.

Bad writing (commentary) + bad booking (the blatantly erratic mishandling of this angle and of Mark Henry) + bad luck (Orton and Henry’s injuries) = BAD RATINGS. Granted, I’m a Bryan mark, but come on!

Shame no one on WWE’s writing team (refuse to refer to them as “creative”, being a creative person myself) can add 2 and 2 together.

Time to spread a little chaos...

by Shadowbird on Jan 9, 2012 6:51 PM EST reply actions  

thats because...

the writing teams “creative” math computes 2+2 to equal kazoo

by Flyingtoasterpiledriver on Jan 9, 2012 6:58 PM EST via Android app up reply actions  

Either that, or...

Vince still hasn’t caught up to that newfangled addition or subtraction yet.

Time to spread a little chaos...

by Shadowbird on Jan 9, 2012 7:02 PM EST up reply actions  

Raw being on the decline has to be a factor as well. When the flagship show is lagging, the others are effected as well.

by StrongStyle81 on Jan 9, 2012 7:03 PM EST reply actions  

Really?

You mean the guy that you had your play-by-play guy sh*t on at every opportunity, that you never built up to be a mid card champion much less the World Heavyweight Champ, isn’t getting over as World Champion? Huh. Curious.

by balllikemad on Jan 9, 2012 8:26 PM EST reply actions  

On twitter...

Its pretty bad, Shawn Michaels & Steve Austin are watching the NC game. They aren’t even going to be into Raw. Why would I?

Suum Cuique

by Rawuncutnxrated on Jan 9, 2012 8:36 PM EST reply actions  

Daniel Bryan was given the world title over Big Show with the thought that he would draw better with it but he’s been buried so spectacularly on commentary every week by Michael Cole that no one is taking him seriously as champion.

They didn’t put the belt on Dragon because they thought he’d do better ratings than Big Show, they gave Dragon the belt because they wanted to get the MitB briefcase off him without having him beat anyone in a way that has any credibility behind it.

The belt will likely be off him by the Royal Rumble unless Big Show insists on putting him over. Sadly, it’ll take at least six months of serious victories over credible opponents before people see Dragon as anything other than “that skinny, short, dorky looking guy who loses a lot, and Michael Cole gets more annoying than usual when he’s on TV. Why is he still in WWE?”

by *Asterisk* on Jan 10, 2012 1:01 AM EST reply actions  

I thought you didn't watch?

How would you know?

Forget it Donny, you're out of your element.

by Geno Mrosko on Jan 10, 2012 3:35 AM EST up reply actions   1 recs

I don’t even bother to dvr smackdown and I know that.

by MVP Raiders on Jan 10, 2012 2:35 PM EST via Android app up reply actions  

The fundamental laws of booking haven't changed since the last time I watched Smackdown.

They never change, and going against them like WWE has done is always a bad idea.

by *Asterisk* on Jan 10, 2012 11:40 PM EST up reply actions  

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