This is a very good article, I enjoy most of his work, even if I disagree with him. In a lot of ways the argument about death and pro-wrestling (WWE) plays out here. In essence this is about men making choices. Men such as the writer who calls himself a "coward" for never having taken on the UFC before. Men who fight for pennies of what Zuffa makes in order to try to get a name for themselves and move up the ladder and thus up in pay. And lastly, a man who runs a company and does anything in his power to limit the competition... not Vince McMahon, but Dana White. After reading this, you may confuse the two of them, as they both hold grudges unless it behooves them (usually in dollars) to accept forgiveness.

http://www.cbssports.com/columns/story/16996188/calling-out-ufc-is-a-losing-fight-but-its-time-to-step-into-the-ring