How would you book a heel John Cena ?

Is that it has to build up to his falling. Someone will have to finally top him. Which could be the Rock, but the build is too damn short now. Unless they want to keep the Rock/Cena feud going post WM, but I don’t know if that is the best idea. Punk works too well as an asshole to make him pure babyface. Orton could work, but I’m not really sold on if that would work. That would mean someone from the outside would have to come in. I would love to see Stone Cold come back and stunner heel Cena. I guess that would be my fantasy booking. Turn him heel at WM, have him run rampant over the roster, personally I’m against unifying the belts but that’s just me, and then have it lead up to Austin/Cena at the next WM. But that’s just me.

but I think the best thing would have the over all intention of using heel Cena as a way to make new stars. Maybe once he gets all the belts, he can take a few guys under his wing and give them the titles he has except his world titles and they would get big pushes.

If they did, I would prefer, as has been mentioned around here, a Bret Hart-type heel, who isn’t a bad guy, per se, but is sick and tired of the crowds jeering him for doing the right thing, and yada, yada, yada.

Unfortunately, I think the ship has sailed on doing it most optimally, as to book him as close to right as possible, we’d have to rewind time and remove Zack and Eve from the feud. I continue to maintain that for the best effect, Kane should have been attacking Cena’s philosophy until the point comes where the wall falls and Cena is exposed for what he really is. Even (and especially) to the children.

The problem is that monsters, like Kane, generally don’t go the cerebral route, do they? Thus, to do so would require a revamping of Kane as well. One could say that all the years of feuding with his brother Undertaker forced Kane to evolve from a pure brute, forced him to think strategically, to become smarter. I would like to state that this would actually make Kane scarier, and here’s the reason why: uncontrollable monsters are indeed terrifying. But imagine a monster that is fully conscious of its actions, is deliberately sociopathic, and in fact manipulates his victims into being as terrified as is humanly possible. An intelligent monster. A monster that maybe, possibly, might even be able to convince you that he’s been right all along. One that can rip your heart out figuratively AND literally.

Instead, what we have is your typical “he who fights monsters” scenario. Not boring per se, but certainly one we’ve seen more times than the above alternative.

The kiddies love Cena way too much and I feel like they will cheer him no matter what he does.
Take out Ryder, “well, Ryder was played out anyways”.
Put a chair on the Rock, “Well, Rock was talking so much smack he deserved it.”

I just honestly don’t see a way to turn Cena heel. Which makes the NWO Hogan heel turn just so much more impressive.

F it. Have Kane start drinking blood and spewing it in other people’s faces. Cena and Christian both join him and start the Brood 2.

Black jean shorts, black hair, hait turned backwards.

Teams up with the Miz, out of all people, and continues the rejects mantra – cheat. cheat again. and cheat some more. The only way to get under the skin of the fans is to win they way they hate the worst – cheat.

That gimmick died a quick death, IIRC.