WWE Money in the Bank 2011 pay per view buys not as impressive as originally thought
by Jonathan Loesche on Aug 26, 2011 1:14 PM EDT
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WWE Money In The Bank 2011 drew 265,000 buys, according to the latest performance indicators released by the promotion, which is over 100,000 more buys than last year's edition of the PPV and the WWE's third best selling pay-per-view (PPV) of the year, behind only Royal Rumble and WrestleMania.
What does this tell us?
Despite Raw's ratings staying within their usual range, between CM Punk's merchandise sales and Money in the Bank's PPV numbers, it is clear the Punk storyline has reinvigorated the hardcore audience in a way that hasn't been seen in years.
When your biggest babyface appeals mostly to children, you will always run into the same problem. Said children have no disposable income, which means they have to run begging to their parents with pleas of, "But PLEASE, can I get the new Cena shirt," or, "PLEASE, I have to see Cena win at SummerSlam."
When you have a babyface that appeals to guys in their 20s and 30s, that is the demographic that has the disposable income and interest to drop $20 on a shirt or $50 on a PPV.
Summerslam's buyrate will probably be the make or break moment for Punk's rise. If Summerslam cracks a half million buys, I think its safe to say Punk will be a made man in the company from now on. Will it?
Stay tuned.
For complete coverage of Money in the Bank 2011 click here and here.
Correction by Keith Harris with the title of the post edited appropriately:
Dave Meltzer of f4wonline.com insists that the line graph on page 4 of the performance indicators document on the WWE corporate website is erroneous, as the number for the Money In The Bank PPV includes 91,000 late buys from the preceding quarter, most of which came from WrestleMania, which did considerably better than they thought even a few weeks ago. He says that the real numbers are 185,000 worldwide with 132,000 of them coming from the domestic market. This tallies up with the Average Current Period buys bar chart on page 3, as there has only been one PPV event in the quarter so far. It should be noted that Money In The Bank wasn't broadcast on PPV in the UK, which probably cost the event around 30,000 buys, which should be taken into account when it's compared with other shows that were broadcast on PPV in the UK (Elimination Chamber is the only other WWE PPV this year that was also broadcast for "free" on Sky Sports in the UK, the equivalent of a premium cable channel like HBO or Showtime in the US, instead of on their PPV channel).
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This is HUGE
and it is needed to contrast against the ratings. A PWTorch writer claimed the rating meant WWE wasn’t connecting with the audience but the PPV buys show WWE is connecting! More importantly, they show CM Punk is connecting BIG TIME! Be patient with the TV ratings WWE.
Freedom is a road seldom traveled by the multitudes...
First off, fantastic...
Avatar.
Secondly, this is fantastic news. Ratings schmratings, the WWE’s focus should be using their free, weekly shows as commercials for what they really make money from, PPVs.
by Sergio Hernandez on Aug 26, 2011 10:56 AM EDT reply actions
That's where I throught they screwed up at SummerSlam.
They put together a huge smoz ending on a show people paid for in order to get them to tune into Raw (which anyone who bought the show was going to do anyway) for free. Long term, it may even all work out for the best but that type of reasoning is pure WCW.
by The so-called Beautiful on Aug 26, 2011 12:32 PM EDT up reply actions
Yup
This is one of the few ppv’s i’ve bought since 2005, it was worth the money. They had a storyline that created a must-see main event that people were interested in. It’s not going to make me go back to when i bought every PPV from 1999-2005, but maybe it’ll make someone else start.
There is zero chance that SS gets half a million buys, I like Punk as much as the next person but I held off buying the ppv because of The WWE’s past track record and I know i’m not the only one. So if they are dumb enough to think that the number they get there is proof of anything as usual they are sadly mistaken not to mention even if they did get a big number. They basically blew it thanks to their crappy booking and The NOC ppv is going to bomb in response to that.
Is it my imagination or did you re-title the Goddam Article?
I swear when I read this an hour ago it was more of a celebatory piece refuting the doom and gloom outlook.
I did say that I amended the title of the post appropriately in my correction to Jonathan Loesche’s fanpost. As the show didn’t draw 265,000 buys as has been mistakenly reported on many sites, I thought the post needed to be retitled suitably to reflect the corrected information.
by Keith Harris on Aug 26, 2011 2:37 PM EDT up reply actions
Meltzer is the only one saying the numbers in the WWE released report are wrong?
Forget it Donny, you're out of your element.
Even if the PPV views and dollars aren't immediatley there, doesn't all of the new talk and such count for something?
Three months ago, was the wrestling community as reinvigorated as it is now? I doubt it. Wrestling websites, the actual guys themselves who communicate on Twitter (Stone Cold, JR, Bret Hart for example) are all talking about how new life seems to have been breathed into the product.
"Blinding ignorance does mislead us. O! Wretched mortals, open your eyes!"
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by Brooklyn Dodgers Mets Fan on Aug 26, 2011 2:58 PM EDT reply actions
Good signs
I like the direction the product is going even if its not showing it in the numbers. The main thing is just using Punk and not ruining him. Making him a title hunter is a good idea and can help make side storylines featuring Punk that are interesting without using the belt.
Cena can keep winning his belts and do his stupid crap till the kids grow out of it and I don’t care. All they need to do is not falter and build to the best WM in a decade. This could bring a solid fanbase back. We need a great WM for WWE to tell all of us that they respect the fans and want to put a good product out.
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