Stiff competition is stiff.
The ratings are in for Impact last night (Aug. 11) and it's clear the programming the show is up against is greatly affecting how many viewers are tuning in. PWTorch has the numbers:
Impact Wrestling on Thursday, August 11 scored a 1.07 rating, down from a 1.14 rating on Aug. 4. The show also continued a downward trend from a 1.20 rating on July 28 and 1.26 rating on July 21.
Impact averaged 1.54 million viewers, which was up five percent compared to an average of 1.44 million viewers last week when Impact was up against the season premiere of "Jersey Shore," which averaged nearly nine million viewers. Impact was down compared to the episode two weeks ago, which averaged 1.61 million viewers.
Jersey Shore will continue to take viewers away from Spike TV but last night also featured a Republican debate on Fox News, as well as the very first NFL game of the preseason. Normally this wouldn't be notable, but because of the lockout the Chargers vs. Seahawks was kind of a big deal.
Ultimately, though, until TNA figures out a way to keep its storylines from becoming so convoluted, they'll always have trouble maintaining an audience.
For all the results and videos from last night's Impact click here.