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WWE bleeps out Bret Hart for using the word "wrestler" on Tough Enough

Bret Hart ran afoul of the WWE word police on the latest episode of Tough Enough.  (Chatsam at Wikimedia Commons)

WWE's insanity regarding the banned word of wrestling and its derivatives knows no bounds.  They've harassed a TV week reporter for calling the WWE Hall Of Fame a Pro Wrestling Hall Of Fame.  They're undergoing an expensive rebranding campaign to kick the word wrestling out of their corporate name.  Even their unscripted reality show Tough Enough, co-produced with Shed Media, doesn't completely escape the WWE word police, as we found out last night when Bret Hart was bleeped out for using the word "wrestler" in the aired highlights of a speech he gave to the Tough Enough trainees.  A video of this clumsy editing is included after the jump.

Bryan Alvarez and Dave Meltzer, on their fortnightly free radio show, revealed that this was the end result of a compromise between WWE and Shed Media who have been squabbling over the terms that can be used on the show.  WWE originally wanted the terms independents and indies (both shorthand for independent wrestling promotions) banned, but they acquiesced on this point.  In return, Shed Media promised that they would edit out any WWE hired performers who accidentally or unknowingly used a banned term, but the contestants and anyone else hired by their production company (including "Stone Cold" Steve Austin) could say whatever they wanted to.  

Bret Hart for his part was no selling the controversy on Twitter.  He just shrugged his shoulders at a lot of what he said being edited out, but understood that's TV.  Or should that be "that's crazy old Vince McMahon for ya"? 

Star-divide

 

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WEE

World Entertaining Entertainment.

by gzl5000 on Apr 26, 2011 10:05 PM EDT reply actions  

Should it have to be...

Actually, you know, entertaining?

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by Sergio Hernandez on Apr 26, 2011 11:48 PM EDT up reply actions  

Hm...

World Enervating Entertainment?

by gzl5000 on Apr 26, 2011 11:54 PM EDT up reply actions  

wait Tough Enough isn't scripted?

I thought it was just because it was from WWE the entertainment company that may or may not be related to ********

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by MaZZacare on Apr 26, 2011 10:50 PM EDT reply actions  

Yet...

Daniel Bryan’s shirts can say “Submission Wrestling”.

~Texas Massacre '09~

by TheHeat on Apr 27, 2011 12:03 PM EDT reply actions  

Yeah, wonder how long that’s going to last.

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by Kaleb Kelchner on Apr 27, 2011 12:39 PM EDT up reply actions  

wait...

so when did this all start, the WWE wanting to get rid of the association with “wrestling”?

At USC we're not snobs, we're just better than you.

by TrojanCBB on Apr 27, 2011 1:26 PM EDT reply actions  

Earlier this month when a WWE rep forced a mainstream site to pull an article that called it wrestling in a way that was not negative. I’m sure it was in the oven before then, but the odd exchanged opened up the discussion, which led to some info coming out that this is something the WWE is looking to enforce. I’m sure the idea has been in the over longer than just this month, but it came to light only recently. At least, that’s my understanding of it.

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by Kaleb Kelchner on Apr 27, 2011 1:53 PM EDT up reply actions  

I wouldn’t be surprised if this idea was concocted after Linda’s failed electoral campaign was marred throughout by the negative stigma of pro wrestling. Especially as all indications suggest that they’re currently quietly preparing for round two with the Connecticut Democrats in 2012.

by Keith Harris on Apr 27, 2011 4:18 PM EDT up reply actions  

So, opinions. Can the WWE ever shake the WWE = wrestling = negative reaction from non-fans? The way I see it, is that even if you remove wrestling from the equation, you get the same reaction.

At least if the UFC ever wants to remove “fighting” from it’s brand, they can just call it MMA. But with the WWE, it’s wrestling, there’s no way around it. They’re not going to create some new product after all this time. The roots are too deep, I believe.

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by Kaleb Kelchner on Apr 27, 2011 1:57 PM EDT reply actions  

Bingo

UFC at least has the luxury of dropping “Cage Fighting” for “Mixed Martial Arts”.

What happened to “Sports Entertainment”

by Jonathan Loesche on Apr 27, 2011 2:56 PM EDT up reply actions  

And wrestlemania is now going to be called...

At USC we're not snobs, we're just better than you.

by TrojanCBB on Apr 27, 2011 11:22 PM EDT reply actions  

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