Poll: Do television ratings and pay-per-view buyrates matters?
A debate has been circulating around Twitter the past week or so (cheap plug: follow us @cagesideseats) about whether or not wrestling fans should discuss or even care about what kind of numbers WWE Raw or TNA Impact pull in on a weekly basis or how much people end up buying each company's pay-per-views (PPVs) month to month.
Some people argue that as fans without any financial stake in the companies, ratings and buyrates shouldn't matter. The only thing that should matter is our entertainment. If a particular show was a lot of fun, that's great. If it was terribly boring, then that's when we should really voice our disdain instead of reserving it for when Raw pulls in a rating smaller than 3.0.
Then there are some -- and I include myself in this camp -- that believe ratings and buyrates are inherently important to our enjoyment of wrestling. Without either, there simply wouldn't be anything to enjoy on the scale we've become accustomed to for over 20 years.
Raw has consistently come in the top 20 highest rated cable programs for the past year. During its boom years in the late 1990s, it had a stranglehold on a top five spot, often clinching number one. Since Monday Night Football's move to ESPN, the WWE has relinquished its monopoly on the top but Raw isn't only facing competition from the NFL.
Reality shows -- cheap to produce and easy to trot out -- almost have cable television on lock. Even the drama-free shows like Storage Wars or Pawn Stars rack in millions of viewers proving that you don't need a washed up '80s rapper surrounded by a gaggle of hussies with names like Boot Scoot and Phanta-C to pull in an audience.
Without ratings, the USA Network could decide renewing their contract with Vince McMahon doesn't make financial sense. It seems odd to consider that but I think a lot of fans are simply assuming that the WWE will always be around at 9pm ET. That hasn't always been the case and it might not be in the future.
PPV buyrates also matter. The dwindling number in their "B-show" PPVs -- anything other than the Royal Rumble, WrestleMania, SummerSlam and Survivor Series -- have given McMahon and company incentive to move them to the soon-to-be (?) launched WWE Network beginning in April. While likely to still be available on PPV, those shows will be used to draw viewers into the company's new broadcast medium.
Ratings and buyrates aren't the most important aspect of wrestling but they are important. If they plummet, so do the WWE's finances. And if those go into a free fall, we could be in for a very different landscape in the wrestling business.
But what do YOU think, Cagesiders? Voice your opinion below!
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I care about them for a couple of things.
1) If WWE ratings and buys are down it can open the door for a new company to take advantage of that reduction of the market share that WWE posseses.
2) WWE shows are not cheap to produce. If they start losing money very quickly, production could suffer and our enjoyment of the product may be hindered as well.
Greatest lover ever during the day, Trainyard Sleeper at night.
Somewhat
I do not care, since my interest in wrestling is more or less focused on the programs they are having and the wrestlers themselves
I do care in the sense that I know the WWE cares about them, and they use TV/PPV ratings to adjust their programming, based on what seems to get the most views, and what causes the viewers to change the channel/not buy the PPV.
"Blinding ignorance does mislead us. O! Wretched mortals, open your eyes!" Gil Hodges IS a Hall of Famer.
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by Brooklyn Dodgers Mets Fan on Dec 30, 2011 3:26 PM EST reply actions
Buyrates are at least accurate in the end
My problem with Nielsen ratings are they are ridiculously inaccurate. 25,000 Nielsen households representing 114.7 million households is too small of a sampling. Add to that the fact that Nielsen has their top secret formula of who they consider represents the avg. household and you have a flawed system. Without random households and a larger sample you will never know what the true percentage of viewers are. They could be substantially higher or lower. While the ratings do matter as far as the contract WWE has and how much they receive per show, though the cost for Raw is more than they receive per the deal, in the end they are nothing more than a tool to set ad rates of which Vince gets zero per the USA deal. Buyrates are a clear sign of positives and negatives with the product. Others are drawing higher buyrates which means WWE has a creative issue and not a poor economic climate as the cause for drops. Cable companies tally legit numbers in the end. Nielsen is severely flawed and has been complained about for years yet Vince, not going to mention TNA as they do this weekly anyhow, will flip direction 100 times a week based on these ratings instead of focusing on building slow and steady. Just my opinion.
I agree 100%
It is a terrible system and insanely flawed. The biggest problem however is that the advertisers buy into the current system.
And as long as it matters to the people wanting to buy ad time it will have to matter to the shows and the networks.
At the very least Nielson should increase the number of households they measure. In a day-in-age where there are so many people and so many channels to choose from their sample size is far too small.
by Anthony Steven Lewis on Dec 30, 2011 4:20 PM EST up reply actions
That's an...
Awesome point.
I’m actually working on a piece that will examine if ratings or even buyrates are still the measuring stick for success.
by Sergio Hernandez on Dec 30, 2011 4:33 PM EST up reply actions
I remember learning about how the Nielsen ratings worked in high school and was flabbergasted by how much stock was put into such a obviously flawed system.
As for the poll itself, ratings and buyrates are a tool to help predict the direction of a company depending if they are up or down or staying consistent. Ratings are important, but sometimes get assigned a little too much importance. Buyrates on the other hand, I think are important. The role of the free television shows should be to sell the ppv at the end of the month. It’s a good indicator of how well the company is selling its product.
Sadly, it doesn't matter if the information people get is correct or not.
What matters is which information people think is correct.
I enjoy the business of pro wrestling immensely
but that is separate from my enjoyment of the shows. Some people seem to think that if a RAW got a low rating, that either a) means that they should not have enjoyed the show even if they did, or b) means that if they didn’t enjoy the show, they are right about the creative direction of the WWE and everyone should listen to their armchair booker ideas.
While I do read the articles that report the ratings, I put very little stock into it because there are just an insane amount of factors at play when these things come out. I think they are a convenient scapegoat for the WWE to stop an angle or a push for a performer they were reluctant to push in the first place. I almost think they do that just to be able to tell the online community how we were wrong about a performer.
by 8bitDan on Dec 30, 2011 5:33 PM EST via iPhone app reply actions
I care cause Vince does, but they don’t matter. WWE can run at a loss and it won’t matter.
by MVP Raiders on Dec 30, 2011 5:43 PM EST via Android app reply actions
Of course I care.
With better ratings and buyrates, WWE becomes more culturally relevant, and athletic and creative talent that would once overlook WWE consider entering the company take up professional wrestling as an opportunity, giving WWE a higher quality product.
Not to mention, fluctuations in the ratings and buyrates is the only objective way to tell people why guys like Mark Henry and Kane shouldn’t get pushed.
I disagree.
Pro wrestling is what it is as far as creative talent being attracted to it. Pro wrestling has a stigma, and thus there is only a certain level of outside creative talent that will be attracted to it. Though I’d love to see a few weeks of RAW as written by Aaron Sorkin.
Likewise, athletic talent will go the MMA route more often than not because, if you get to the big time, you can earn more money while taking far less wear-and-tear on the body.
Finally, since Smackdown ratings went UP with Mark Henry as champion, I think that it’s clear how little the average fan really understands ratings, buyrates, or their effect on the way that talent is booked/should be booked.
Pro wrestling has a stigma, and thus there is only a certain level of outside creative talent that will be attracted to it. Though I’d love to see a few weeks of RAW as written by Aaron Sorkin.
There’s no such thing as a stigma that can’t be exorcized through public popularity and a hefty portion of green. Since those at the top of the industry has been dedicating the last 10 years of their lives to insure wrestling never regains the former, there is no chance of the ladder being attained, and thus, no chance of the stigma being exorcized.
Likewise, athletic talent will go the MMA route more often than not because, if you get to the big time, you can earn more money while taking far less wear-and-tear on the body.
People who are concerned about wear and tear on their bodies don’t become athletes. If WWE was an inspiring vocation for the athletes of the world, they’d take it up regardless. Back in 2000, wrestling was so hot they convinced an Olympic Gold Medalist to enter the vocation. If wrestling was as hot nowadays as it was back in 1987, 1997, or 2000, people like Georges St. Pierre and Quinton Jackson would’ve become professional wrestlers instead of MMA fighters.
Finally, since Smackdown ratings went UP with Mark Henry as champion, I think that it’s clear how little the average fan really understands ratings, buyrates, or their effect on the way that talent is booked/should be booked.
Ratings only went up because there was absolutely no star power on Smackdown until this year, ratings for Smackdown were still terrible compared to any previous year. Not to mention that the buyrates for the PPV’s Henry headlined were some of the worst in company history.
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There’s no such thing as a stigma that can’t be exorcized through public popularity and a hefty portion of green. Since those at the top of the industry has been dedicating the last 10 years of their lives to insure wrestling never regains the former, there is no chance of the ladder being attained, and thus, no chance of the stigma being exorcized.
I will again disagree. Pro wrestling, since its inception, has long been seen as a lower form of entertainment. This view is ingrained in the public perception of pro wrestling, just as ballet is inherently seen as a higher form of choreographed art. The very idea that a few years of hot wrestling shows making money can change this perception is disproven in a number of eras – early ’80s NWA, mid ’80s WWF, ’96 WCW, late ’90s/early ’00s WWF.
Those eras were artistically and financially successful in a number of ways, and yet that did not move the needle on pro wrestling being accepted into the mainstream in any major way. Nor does gaining such acceptance guarantee quality – the Attitude Era, for instance, featured arguably the lowest quality TV matches in any era of wrestling before or since.
People who are concerned about wear and tear on their bodies don’t become athletes. If WWE was an inspiring vocation for the athletes of the world, they’d take it up regardless. Back in 2000, wrestling was so hot they convinced an Olympic Gold Medalist to enter the vocation. If wrestling was as hot nowadays as it was back in 1987, 1997, or 2000, people like Georges St. Pierre and Quinton Jackson would’ve become professional wrestlers instead of MMA fighters.
Again untrue. In fact, numerous people (such as now former-MMA fighter) Brock Lesnar have commented on the difference between the two. Athletes often want to make as much money as possible, and athletes often want to be seen as “legitimate.” That makes MMA a much more attractive business to go into. Furthermore, great athletes don’t have to deal with stop-start booking, etc. If they win, they make money and move up the card.
When a pro wrestling great like The Undertaker has affirmed on more than one occasion that he would have tried to go into MMA had it been around when he was choosing his career and when pro wrestlers who have done both comment on how much they appreciate the lesser toll that MMA takes on their bodies, I think we begin to see just how important this factor is to many athletes.
The idea that a guy like Quinton Jackson might have gone into wrestling isn’t particularly off – he loves Jerry Lawler and grew up on Memphis wrestling, which as we all know is incredibly awesome. But there isn’t much proof that St. Pierre would have become pro wrestlers – and honestly, a guy like Jackson is uniquely suited to pro wrestling. Lots of MMA fighters don’t necessarily fit that bill.
Ratings only went up because there was absolutely no star power on Smackdown until this year, ratings for Smackdown were still terrible compared to any previous year. Not to mention that the buyrates for the PPV’s Henry headlined were some of the worst in company history.
This makes no sense. Ratings went up because people wanted to see Mark Henry. Randy Orton is the number two guy behind Mark Henry and Henry was out-drawing him. Pretty impressive.
Smackdown ratings are definitely worse than in past years. Smackdown isn’t on free TV and it’s on Friday instead of Thursdays, when more people who might watch are out. That has nothing to do with Mark Henry. However, more people made sure to stick around and watch the show with Henry as champ. That is undeniable.
PPV business has been down, but Henry was champ during the time that there were three PPVs in about 45 days – of course those numbers will be low. You also forget that Punk, Cena, and Del Rio were positioned to headline those PPVs, so your focus should be on them. However, I wouldn’t blame it on them either because the fact is that people pirate those shows and I would guess that, along with PPV overkill, is the real culprit. However, when pirating is taken out of the equation, Henry moved the needle in a real and postiive manner.
Your personal dislike of Mark Henry gets in the way of your ability to reason through the positive reception his push and subsequent reign received from the majority of fans.
Oops, that third sentence in the third response should say
“Randy Orton is the number two guy behind John Cena.”
My apologies.
C'mon Razz
You should know better than to swing at wasps nests.
So go forth, my brethren, and proceed to mark the f*ck out
by C. J. Bradford on Dec 30, 2011 10:25 PM EST up reply actions
Elimination Chamber
I don’t see how this is a B show. IMO it’s far more important than Survivor Series or even Summerslam.
Royal Rumble, Elimination Chamber, and Wrestlemania is the biggest time of the year for the ’e.
Bitch.
by timetosaygoodbye on Dec 30, 2011 10:41 PM EST reply actions
Agreed.
Forget it Donny, you're out of your element.
by Geno Mrosko on Dec 30, 2011 11:58 PM EST up reply actions

















