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Video: Kane tells John Cena to embrace the hate, WWE continues teasing Cena heel turn

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If you missed Raw last night (Dec. 26), you missed WWE continuing one of its most intriguing stories in years. John Cena, the man who receives as many boos as he does cheers in cities across the U.S., seems to finally be headed for the heel turn so many fans have clamored for.

Roddy Piper was the first to introduce the concept to Cena that he needed to accept the reality in front of him, that the cheers make him feel good but the boos make him feel equally as distraught. This works on a number of levels, namely the fact that Cena has been a squeaky clean babyface. The guy does a Make-A-Wish almost every day of his life. He represents the guy who, despite all odds against him, always does the right thing, which includes turning the other cheek.

Taking this one step further, WWE has Kane return and appeal to Cena's sensibilities with a promo that was scripted very well but came off horribly on TV. Here's the text:

"You want to know why I chose to make you my victim? It's simple. You have led all of these people astray. You ask them to rise above hate but that's a fallacy. This world is a dark, dark place. It's okay to hate. Humans are hateful by nature. Deep down, everybody hates. Why rise above it when the natural impulse is to embrace it. To let it consume you. People hate. They hate their bosses, they hate their neighbors, they hate their spouses, they hate their miserable existence. Rise above? That's a fraudulent myth perpetuated by you. Hate is the seed from which we are all born. It drives us. It motivates us. It fuels our impulses. And I know that you feel it, John. You feel it swimming underneath your skin like a thousand insects eating away at you. But once you embrace the hate, you become honest with yourself. You become free. Free. What you fail to realize, John, is that with your denial, you grow weaker by the moment. And until you embrace that which you deny, you can never be truly free. But I am going to help you, John. And all of these people are going to help you on your path towards enlightenment. Because right now, the last image that you will see this year, the last thing that you will hear, is each and every one of these people chanting the words which tear your soul apart. 'Cena sucks. Cena sucks. Cena sucks. Cena sucks.'"

This, of course, is all leading to the inevitable Cena heel turn because, well, there's no other option at this point. Yes, the powers that be could bail on the idea at the last minute and have Cena "rise above hate" one more time but then this entire storyline would be a waste.

The key thing to remember here is that no matter what Cena does, he's going to be a heel by default here soon anyway. When he hits Sun Life Stadium at WrestleMania 28 against The Rock, he's going to get booed out of the building. The heat he'll have there is going to be staggering.

So why not finally turn him full blown heel and let him really crank it up?

Everything we've been seeing for the past few months now has been a test case. Seeing how the crowd reacted to Cena at Madison Square Garden at Survivor Series when he tagged with Rock. Hearing the reaction to Piper and Kane introducing these ideas to him. Selling t-shirts that say "CENA SUCKS" and seeing how well they move (they've moved extremely fast and sold very well). All of it leading to that one night when John Cena walks out and finally squares up with the crowd.

If WWE finally has it in them to pull the trigger on what would be the most high profile heel turn since Hulk Hogan was revealed as the third man at Bash at the Beach all the way back in 1996.

Video of the scene with Kane and Cena after the jump. Click here for full results and the live blog from Raw and click here for all the reactions to the show.

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The concept was sound...

… but the execution was horrific. No one wants to hear a monster give a monologue. I can’t believe Cena managed to stay awake.

by stingrza on Dec 27, 2011 2:39 PM EST reply actions  

the thing is, he is not a monster anymore

look at him, hes now playing more of a devil character, hes trying to pull cena to the dark side, dont get the whole thing wrong, this is not suposed to be the old kane

by chaggo on Dec 27, 2011 9:14 PM EST up reply actions  

Kane needs to stfu and not try to explain shit but show. This makes him much more mysterious, inhuman and scarier as a result. Damn, this is why I was hoping that Kane wouldn’t be able to speak.

by Sir Ingenious on Dec 27, 2011 2:56 PM EST via mobile reply actions  

That would be stupid since everyone knows he can talk

by The Legend on Dec 27, 2011 7:22 PM EST up reply actions  

Well, Kane used to not be able to speak and thus it really marginalized his human side as a result and made him more of an evil machine. I thought this version was awesome. I would love to see Kane go back to that; I mean, just repackage him a bit as that and that’s it.

To me, silence is a deadlier and more efficient way of expression than speaking… at least for Kane, that is.

by Sir Ingenious on Dec 27, 2011 9:51 PM EST via mobile up reply actions  

I hear that

but with the purpose of this feud being that he wants Cena to embrace his hate, somebody has to explain the concept. It’s too complicated a concept for a monster heel gimmick to get over by just beating the other guy up repeatedly.

by Michael Jong on Dec 28, 2011 9:42 AM EST up reply actions  

Paul. Bearer.

"Blinding ignorance does mislead us. O! Wretched mortals, open your eyes!" Gil Hodges IS a Hall of Famer.

AA Gamethread Embiggening Record Holder- 458 posts (08/24/11)
3rd Place- 2011 AAOP Contest | 1st place- 2012 AAOP Contest

by Brooklyn Dodgers Mets Fan on Dec 28, 2011 10:37 AM EST up reply actions  

The script itself isn't bad

The problem was that it was just too damn long, and at the end of a very fast paced show. You cut that script in half, you get someone to stand next to Kane and deliver it much quicker, and it actually would have been a good segment. But hopefully this is the only exposition monologue we get and we can get on to the good stuff.

So go forth, my brethren, and proceed to mark the f*ck out

by C. J. Bradford on Dec 27, 2011 3:05 PM EST reply actions  

C.J.'s got the right idea

Honestly the entire speech like Geno said was very well written on paper but the length and monotonous delivery by Kane really hurt what could have been an amazing show closer. Its not even that Kane couldn’t have said it all really well, he just needed to speed things along. A dramatic pause after every 4-5 words was really unnecessary.

by Rynak on Dec 27, 2011 4:25 PM EST up reply actions  

It was too long

but the WWE can edit that thing down to its essentials so when they replay it 100 more times, it won’t be as bad.

by hfl2013 on Dec 27, 2011 8:55 PM EST up reply actions  

Oh no doubt

The production team will make a killer video from it. And then we’ll forget how dumb the original was. Because we are wrestling fans. And that’s what we do.

So go forth, my brethren, and proceed to mark the f*ck out

by C. J. Bradford on Dec 27, 2011 9:39 PM EST up reply actions   1 recs

Honestly, the whole thing, while definitely not a bad idea, sounds like the sort of speech a heel manager gives with the monster heel in the background. It feels like Paul Bearer should be the one giving the monologue in that tone of his while Kane sits back and looks creepy.

The idea is good though. It just needs a bit of fine tuning.

by Flashking on Dec 27, 2011 3:28 PM EST reply actions  

This promo needed more Paul Bearer

"You couldn't tell the difference between the porn I watch and a Mike Tyson highlight reel" - Luke Thomas

by IRodC on Dec 27, 2011 5:19 PM EST reply actions  

i dont really see a heel turn

the way i see it, this is gonna be “cena faces the devil and rises above him” to go to mania as the glorified babyface super hero wwe loves so much having

btw i loved the promo, i love the “cena faces the devil” thingamajig, kane is playing the devil in an awesome way, entertaining stuff

by chaggo on Dec 27, 2011 9:12 PM EST reply actions  

Yeah, I'm not yet convinced Cena's going to go heel

Cena faces the same problem Superman faces in comics fandom: People don’t like a boyscout. The solution in recent years hasn’t been to make Superman edgier, but to show that optimism/heroism is cool. It would be tough, but it might be possible with Cena if Kane’s corrupting influence is strong/tempting enough.

by evisruc on Dec 27, 2011 9:46 PM EST up reply actions  

Like Superman's quote to Superboy Prime before knocking him out

“You’ll never be Superman. Because you have no idea what it means to be Superman. It’s not about where you were born. Or what powers you have. Or what you wear on your chest. It’s about what you do… it’s about action.”

Always loved the ending to infinite crisis for that line…

by Rynak on Dec 28, 2011 1:39 PM EST up reply actions  

That’s how I see it as well. I think any talk about a traditional heel turn for Cena is steeped in wishful thinking.

by King Oskar on Dec 27, 2011 9:50 PM EST via Android app up reply actions  

I hope Cena doesn't make a real heel turn

If he does, the fans that hate him will just start cheering him or worse, will just stop booing him. What they need to do is have Cena stop pandering to the fans like mentioning how many Wrestlemania’s Chicago has hosted. Have him always come out like he did for that One Night Stand PPV where he just walks to the ring in a hurry ready to fight. He can talk about how even though everyone hates him, he doesn’t care and he’s not going to stop because they want him to. People hate him so much that he almost wouldn’t have to do anything at all to get people to boo him. Hell, you can make him a true company man and start having him respect John Lauranitis and his authority.

The thing I think I would hate the most if Cena turns heel is if he would basically just go the Hogan route and all of a sudden switch to being a complete jackass after years and years of “Hustle, Loyalty, Respect”. It worked for Hogan at the time, but its a different era now and would require some creative writing that I have no faith in the WWE staff to accomplish.

by hfl2013 on Dec 27, 2011 9:55 PM EST reply actions  

This

John Cena, as in the stuff he does in general, is a really good guy. John Cena, as in the stuff he does during wrestling shows, is really corny and annoying. I don’t bear him any ill will or anything because I know he actually is a decent guy, but because he’s corny and annoying, I just don’t like him. If he stops being corny and annoying, he’ll be more of a traditional one-dimensional good guy, but even so, it would make me more apt to not really dislike him.

"Blinding ignorance does mislead us. O! Wretched mortals, open your eyes!" Gil Hodges IS a Hall of Famer.

AA Gamethread Embiggening Record Holder- 458 posts (08/24/11)
3rd Place- 2011 AAOP Contest | 1st place- 2012 AAOP Contest

by Brooklyn Dodgers Mets Fan on Dec 28, 2011 10:40 AM EST up reply actions  

So I just realized what one of the problems were

The chant isn’t “Cena sucks. Cena sucks.” The chant is “Let’s go Cena. Cena SUCKS!” It’s even on the bloody tee shirt. Yes, it’s in small letters, but it’s there. You can’t lead a cheer if you yourself are doing the damn thing wrong. You want to end the show right? You have Kane say “Let’s go Cena” just dripping with sarcasm, and you’ll have the entire arena screaming back. It’s a call and response. Someone has to do the call to get to the response.

So go forth, my brethren, and proceed to mark the f*ck out

by C. J. Bradford on Dec 28, 2011 12:51 AM EST reply actions  

yeah, that was the only part if the promo I felt was handled poorly. Your approach probably gets a better response.

by King Oskar on Dec 28, 2011 9:16 PM EST via Android app up reply actions  

Cena goes heel..

Why the hell would he do that? So he can no longer do the make a wish? No way, WWE gets a lot of good pub for that. Maybe, and only a 2 out of 10 chance he would go full heel IF Rock was sticking around.. but he’s not. After Mania.. Rock won’t be heard from again for another 7yrs if we’re lucky. He makes WAAAAAAY too much loot to give up just to go on the road away from his family to do wrestling. It’s not happening. Once everyone realizes that, and sees Cena’s place in the company.. we can then have a realistic conversation. Kane is nothing more than filler until either A) mania… or B) when they pull the trigger on Punk/Cena III and Cena takes the title into Mania. I believe they don’t even know weather or not to put it on Cena for Mania. I am sure it’ll be decided soon though. They could have Cena win the Rumble again & cash in early like a few years ago. Things will clear up on Jan 2. We all assume that its Chris.. and that he’s coming for Punk. What if its all for Cena (which would be a mistake) cuz everyone Cena faces between now & Mania is an auto L, more auto than usual. They have to make it seem like the 2 biggest stars are in The Large Hadron Collider and what comes out truly changes life as we know it. Anything less and its a major dud by the company.

by Rawuncutnxrated on Dec 28, 2011 1:21 AM EST reply actions  

Dude kayfabe has been dead for at least a decade

Cena going heel isn’t going to kill his Make-a-Wish stuff. In many ways it may actually help it, because I can see kids being drawn towards a guy that is going against the grain.

Players who should be in the Hall of Fame: Pat TIllman, Dwight White, Donnie Shell, L.C. Greenwood, Ray Guy, Steve Tasker, Jack Butler, Greg Lloyd, Andy Russell, Cris Carter, Kevin Greene, Curtis Martin, Willie Roaf, Andre Reed and Jerry Kramer
"Back in my day we killed five hookers and thought nothing of it" Craig James

by WVPiratesfan on Dec 28, 2011 9:30 AM EST up reply actions  

Whew, that was long winded Kane...

I really hope Cena doesn’t turn heel, it’s been made way too obvious now. I hope he just fights against the hate, stays face for awhile, and then just goes heel randomly in the future. Shock value! Come on WWE…

"Oldest ride, longest line!" - Ric Flair

by Doors Hate MMA Fighters on Dec 28, 2011 10:43 AM EST reply actions  

Cena's "heel turn" doesn't necessarily have to be a heel turn

All he has to do is continue to reiterate everything he said to Piper that he’s just him and those who get him love him and it doesn’t matter about those who hate him, that’s their right.

Eventually the Cena Sucks chant will get to him enough where he will go off on someone (Ryder) and have a TV fued with them leading into Wrestlemania.

Or they could go the WM17 route and have Cena make a deal with the devil to win. I think the current generation of fans cheer him no matter what, while the Attitude era and older generation will continue to boo him no matter what.

The most interesting thing for Cena is going to be what are they going to do with him at Elimination Chamber. It might be dangerous to put him in the match but I can’t see him having two PPV matches with Kane either.

by Bryqan on Dec 28, 2011 11:41 AM EST reply actions  

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