Superman of the squared circle: John Cena's past could prove a hindrance to the WWE's future
It was incredible.
Despite taking a pounding, an absolute beating at the hands of anyone from "Macho Man" Randy Savage to Sid Justice to King Kong Bundy, Hulk Hogan always found a way to win. He was always tough enough, strong enough, just plain great enough to overcome the odds, no matter how unbelievably stacked they were out of his favor.
As a child, I saw in Hogan all the superheroes in my favorite comic books come to life. Possessing strength that appeared beyond that of any normal man and a moral compass that any good, righteous person could get behind, he was the embodiment of all that was wholesome and virtuous. I - along with millions of others - wanted to be just like him so when he told us to "eat our vitamins and say our prayers," we perked up, listened, and obeyed. If doing that is what got the "Hulkster" where he was, then it was definitely the right path to take.
But eventually the cheers stopped. Hogan didn't change, everyone around him did. I - along with millions of others - grew older and more cynical and found new heroes with names like Steve Austin and The Sandman. These were men who took Hogan's mantra - which was held as bible truth just a few years prior - and chopped it up, wearing the remains of it around their neck as a symbol of the war that was soon to overtake the wrestling landscape.
Once beloved, the only way for Hogan to stay relevant was to become reviled. He had been who he was for so long that only a drastic and sudden about-face could prevent him from completely losing his grip on the audience, the single most cardinal sin in professional wrestling.
In a case of repeating mistakes due to not learning from the past, Vince McMahon has positioned John Cena is a similar role to the one Hogan filled perfectly two decades prior. And as evidenced by the boos Cena faces each and every week - growing in volume with each passing day - it appears that, like Hogan, Cena is losing his grip on the audience that once loved him.
Simply put, the WWE has pigeonholed one of their most talented performers.
There is no subtlety to Cena's character, there hasn't been in years. His entire personality can be summed up with the catchphrases that adorn his many, colorful t-shirts. "Never Give Up" or "Hustle, Loyalty, Respect" give someone a pretty clear cut idea of what the man represents. There are no nuances, no intrigue. He hasn't developed, grown, or evolved in half a decade. The reaction you'd get from Cena in 2006 is the same you'd get in 2011.
While CM Punk has gone from fan favorite to holier than thou straight edger back to rabblerousing fan favorite, Cena has been running in place with nary a wrinkle added to his character. That in itself makes Punk a better asset than Cena. For as many t-shirts as he sells and direct to DVD movies he stars in, Cena can't elevate talent like Punk can. A simple twist in Punk's character and he goes from feuding with Dolph Ziggler or Alberto Del Rio to clashing with Kofi Kingston or Zack Ryder.
Cena is rigid while Punk is malleable. The same can be said for Randy Orton. He went from being one of the company's top rulebreakers to one of its top fan favorites by tweaking his character ever so slightly. They are able to do so because they haven't been forced to play the same part day after day, week after week for several years now like Cena has. They have layers to their characters and motivations that suit each one. Cena is superficial; what you see is what you get. There's no way he can make small adjustments to his character, he needs to completely destroy it to make any change he makes viable.
There are just as many cheers for Cena as there are boos. Something doesn't have to be done now but I can assure you that it will be worse before it gets better. Hell, as the situation is now, it will never get better. Those who are booing Cena now - all things remaining the same - will never cheer him again.
I don't want this to come off as your typical "people are booing Cena, the WWE must turn him heel" piece that has been cropping up on the internet for a few months now. While I do think that a drastic change needs to take place - preferably around WrestleMania time - I don't think it's because of the fans. It's because of the WWE.
They created a Superman.
And just like in the comics, it will take a Doomsday to destroy him.
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Kids and women still love him.
I don’t think the problem is the character at all. There is a big audience that loves the ’80s-style babyface. The problem is the teenage/young adult males that want all wrestling to be Steve Austin and Sandman. Those guys can pay their money to boo Cena, but they might as well save their breath and their cash and buy some CZW DVDs or something.
What I like about wrestling is that there is room for lots of stuff. You have your anti-heroes, your ‘80s-style babyfaces, your monsters, your weirdos, your underdogs, your high-flyers, etc. Those fans cannot stand to have anything but what they want. Eff that. Wrestling, like Mick Foley once said, should be like the circus. I don’t like the clowns, but I love the acrobats. I don’t boo the clowns because I would rather see the acrobats…or the human cannonball…or the lions.
Likewise, in my pro-wrestling, I don’t like flippy, “pro-wres is SERIOUS BUSINESS” types. That’s why I stay away from ROH. I don’t boo the guys who come from ROH. I won’t chant disparaging things at Seth Rollins and his fans because I think he stinks. However, you have male adults cursing at little kids with Cena shirts on at the shows. It’s pathetic on a number of levels.
Even here at Cageside Seats, you have the very rare poster who is aggressively against certain styles of wrestling or certain character types in wrestling to the point that they try to antagonize those who do like those styles or character types. It’s this sort of weird counter-culture in wrestling where some fans think that there is only one type of character or style that is REAL WRASSLIN and the rest should be booed mercilessly.
So, in the end, I have to take umbrage with the idea that Cena isn’t working. Cena might get stale one day to the audiences that like him, sure, but Cena’s character is not the problem at all, and in fact Cena gets mega-pops quite a bit if he’s in a city that can deal with having to see an ’80s-style babyface on the same show as CM Punk.
by Razztopia on Dec 21, 2011 7:13 PM EST reply actions 4 recs
A couple of things
1) You’re right – there’s a lot of fans (mostly women & children) who cheer him, and that is one of the great things about the modern pro wrestling landscape. It’s also one of the great things, from a business perspective, about Cena’s character. He’s an old school mega-face for some fans, but he also he functions as a heel for ‘smart’ fans – both groups are paying to cheer or boo him, to see him win or lose.
2) I’ve never understood that about fans in general – it is rarely enough for folks to like what they like, or be thankful for variety. There will always be a group that has to attempt to tear down whatever it is that they don’t like. I’ve read comics for years, and you see it there, too. It’s not enough to like indy, slice of life comics, you have to hate superhero books. Many can’t just prefer DC comics, they have to $#!+ on Marvel and their fans. Especially in wrestling, where a clash of styles can be a storyline, I try to stay away from that kind of judgmental negativity, but haters gonna hate, I guess.
agree
hate those internet smart asses that want the wwe to make an army of daniel bryan and cmpunk clones and do the show around them
if you dont like a character, dont buy his merch and dont watch his matches, its not like they are forcing you to watch the damn guy
guys saying stuff like “we are paying, we have the right to say what we want and what we dont want” thats bs, they are not forcing you to pay, its not like a goverment and taxes where you can demand something because you pay taxes because you are pretty much forced to do it, you go to shows and watch the product and spend your money on it because you want to, nobody is forcing you to do it, if you pay for it, its because you like it, its bs when someone says, im paying, i have the right to say what i hate about the show, if you hate it dont effin pay for it !! its as easy as that!! ranting and bitching because they dont like the prodcut yet they keep spending their money and time in it
if you dont like a character, dont buy his merch and dont watch his matches, its not like they are forcing you to watch the damn guy
Judging by the shitty buyrates, crappy ratings, and complete lack of mainstream acceptance for wrestlings new figures, people aren’t watching: and suggesting that WWE isn’t forcing people to watch the guy they put in the main event of every PPV which didn’t have Undertaker, Triple H, or Shawn Michaels in an important match for the last three years who didn’t even take a week off to sell that he was fired is a position so lacking in thought I’d expect to hear it from Herman Cain.
I think Cena's character is just boring, and that's what gets people
I mean, look at Zack Ryder, or Punk. When he loses, people boo. As long as he stays interesting, and people like him, they’d be content with him constantly winning.
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by Brooklyn Dodgers Mets Fan on Dec 21, 2011 7:37 PM EST via mobile reply actions
Sergio
Great piece, great mind for the business. I know I’m biased but I hold true to my assessment that CSS has the two best wrestling minds on the Net (Geno being the other).
It is not enough to succeed. Others must fail.
I have an idea for Cena's character: Acknowledgement
Basically, if Cena’s character will never change then WWE needs to acknowledge and point this out. Characters like Tony Soprano, Vic Mackey and the likes will never change regardless when they are intentionally doing more harm for their own benefits and couldn’t really change BUT what made this great is that the writers knew it and made the audience know it.
So, why not acknowledge the fact on-screen that Cena will never change but he’s struggling not to change because of all the boo’s he’s receiving. It’s getting more difficult to keep face and keep up his spirit. This would be a perfect time going into Wrestlemania. He doesn’t need to be a heel to do so but inflict a little grey into his character and make him not a wholly pure face but have Cena struggle to keep face.
Not too sure if folks can see what I’m getting at here but if they do then cool. But yah, that’s my two cents.
I think that would...
Be a fantastic idea if followed by his eventual fall from grace. He finally gives in, breaks bad and then down the road somehow redeems himself bringing his character arc full circle.
by Sergio Hernandez on Dec 21, 2011 9:18 PM EST up reply actions
Aren’t they already acknowledging with the Cena Sucks t-shirts? I don’t think they need a full heel turn, just showing Cena acknowledging the boos but still being the good guy despite being shat on is enough for now.
by GreyedOut on Dec 22, 2011 6:14 AM EST via mobile up reply actions
I like the full circle angle.
An actual story. That would be great. Everything seems so immediate and short lived right now. That angle could take them through the whole of 2012
Why people continue to act like because the kids and women cheer Cena everything is ok is what bothers me personally. Seriously even Hogan got the message after a couple of years in WCW why is it so hard for the WWE and some fans who still try to cling that it’s ok to have the top babyface of the company not only booed by despised for over 5 years now.
It’s actually not no ammount of merchandise or love from kiddies changes that fact, it’s past the point of acceptance to me they missed their shot and now are stuck with what they created. When the turn does happen the reactions will pale in comparison and it won’t surprise me if it doesn’t last more than a few months before they turn him back because by then it won’t be just booes it will be X-Pac Heat and then some.
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The discussion that never gets old
Good post, Sergio. I’m of two minds on Cena:
On the one hand, they have painted themselves into a corner with the way he has been booked for the last 5+ years. He’s rarely beaten clean by anyone, routinely single-handedly bests groups of villains, right now he’s only out of the WWE title chase because he took himself out of it. He’s not stale because he’s a goody-goody babyface, he’s stale because they’ve made it impossible to believe that he can lose. Rock n’ Wrestling era Hogan had mountains to climb and giants to beat. Cena doesn’t even sell injuries from the start of a match at the end of the same contest.
On the other hand, watch the last half hour of Tribute to the Troops from last week. It is not simply women & children who love this guy. He is the PR face of the company. Thousands of military personnel, hundreds of Make-a-Wish families and tons of casual fans wholeheartedly and understandably believe him to be a hero. No other superstar is positioned to be able to step into the role of delivering that promo at Ft Bragg, meeting those sick kids or being instantly recognized on local morning shows. Even a temporary heel turn doesn’t make any sense, because a publicly traded worldwide media company like WWE has to have that kind of an ambassador.
I don’t know how to fix it. Can he be humanized so that his victories mean more? Would he still have broad, family-friendly support if he fell from grace and returned from the dark side? The lack of easy answers – as well as suitable replacements – will keep this discussion going for years to come.
In many ways, Cena is still the WWE's most valuable full-time asset.
The problem is, Cena’s completely impossible to like from a character standpoint, and every time it looked like WWE would take his character into a position where he’d need to show dimension, his character would remain the same shallow, unlikeable, unbeatable asshole that anyone with a single hair on their nutsack despised in the first place.
At this point, there’s nothing WWE can do to make Cena sympathetic, it really would be best to just bite the bullet, and turn him heel. The women and children always find new people to cheer, but the men are not going to stop hating Cena after six years of him steamrolling the company.
i dont think
wwe even cares about cena being sympathetic or anything of the sort, al they care is he makes loads of money (even from his haters), he is the “american, patriotic, good guy” that does so many good things for wwe as a publicly traded company that supports the army and natioanal guard and charity and all that stuff
WWE has gotten worse buyrates and ratings every year since 2007.
Cena being pushed as the “American, patriotic good guy,” has cost them a lot of money and fans over the years and gained them absolutely no new fans whatsover. Kids have always watched wrestling, and will cheer whatever wrestler wins the most. Women have always been forced to watch wrestling, and will cheer whichever wrestler is the most sexually attractive.
What would do a hell of a lot more good for WWE is promoting a product people want to see. Having a normally built individual who abhors drug use is more than enough to appease the morally uptight folks who point fingers at them. Not turning the guy 70% of their audience despises into a heel is just Palinesque retarded.
I have to agree...
With the opinion on who women cheer for.
They do — for the most part — cheer for whoever they find attractive, fan favorite or rulebreaker. If it’s a good guy, swell. If he’s rudo, “who cares, he’s hot!” Not to stereotype all women but it’s been my experience.
So Cena’s moral alignment shouldn’t really matter to anyone but the kiddos.
by Sergio Hernandez on Dec 22, 2011 4:37 AM EST up reply actions
So Cena’s moral alignment shouldn’t really matter to anyone but the kiddos.
It won’t matter to the kiddos what alignment Cena takes. If Cena turns heel, the kids will just boo him, and cheer whichever one of Cena’s adversaries is the most badass, just like every kid who’s ever watched wrestling at any point in time.
Kids aren’t very discerning, the average Cena fan still believes in Santa Clause for Christ’s sake. If they’ll accept that, they’ll easily accept Cena being a heel.
What I meant...
By that is, only a kid would be emotionally invested in his turn.
by Sergio Hernandez on Dec 22, 2011 9:31 AM EST up reply actions
You have to do it when it's least expected
Because that’s what made the Hogan heel turn work. So it may be sometime after Wrestlemania
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by WVPiratesfan on Dec 22, 2011 12:20 PM EST up reply actions
Another argument that never gets old
While I am forced to admit that more of the “Let’s go, Cena” voices heard on tv sound female than those in the “Cena sucks” camp, the idea that women have always been forced to watch wrestling and only cheer for whomever we find more sexually attractive is outdated, to say the least, and closer to laughable. That’s like insisting that females who read comics or game only do so because their boyfriends talk them into it, and they only stay in it for the tights. Come on! Sure, the wrestling game will always be more of a stag party, but to insist that we’re incapable of cheering for any wrestler whom we don’t wish to bang is wildly inaccurate. I don’t doubt that plenty of such people exist, and Sergio’s experience isn’t an isolated one, but it’s not the overwhelming majority, and certainly not so in my experience.
Asterisk makes a valid point regarding the willingness of kids to cheer or boo whoever is presented to them in the appropriate manner. If you’ve been around kids for any length of time, the fickleness they display regarding their interests is familiar. They’ll roll with it. They’re kids. Yes, Cena has been put in the position of “public face of the company,” and has done some very good things. Anyone else with the backing of the WWE machine could do the same if Cena turned, and WWE’s cash flow would not see any noticeable disruption.
Like I...
Said, I certainly didn’t mean to stereotype all female wrestling. I do appreciate you joining the conversation and adding your perspective though!
by Sergio Hernandez on Dec 22, 2011 9:32 AM EST up reply actions
If they wanna tweak his character just a little bit, they have to start with him losing matches. Doesn’t matter if it’s clean or not, the predictability of Cena has hurt him more than anything. Get him to lose some matches and the character will have a new motivation other than being the all-around good guy forever.
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