Photo via WWE.com
The ratings are in for last night's (Dec. 12) episode of WWE Monday Night Raw, which was a fairly big show, considering it was three hours long and featured this years Slammy Awards. The ratings certainly didn't reflect that, though.
The three-hour WWE Raw on Monday, December 12 scored a 2.84 rating for all three hours and a 2.98 rating for the standard two hours. Last week's Raw scored a very similar 2.97 rating.
Raw averaged 4.11 million viewers for all three hours, which was down 600,000 viewers compared to the three-hour Raw on November 14 for The Rock's TV return ahead of Survivor Series.
Raw's extra first hour averaged 3.67 million viewers (vs. 4.31 million on Nov. 14). The standard first hour (overall second hour) then averaged 4.49 million viewers and the final hour averaged 4.16 million viewers, one of the lowest 10:00 p.m. EST averages of the year.
Those are some pretty terrible numbers for a three hour show that was pretty well promoted and featured a usually popular gimmick. That's not to mention Monday Night Football had the worst game possible with Seattle Seahawks vs. St. Louis Rams. There's other competition, of course, but this show, with the Slammys and it being the go-home episode of Raw to TLC on Sunday, should have performed well.
The slide continues. Whatever short term effect The Rock had has come and gone. And fast.
There's definitely increased interest coming, though. The Royal Rumble is right around the corner, the viral marketing campaign for the mystery return on Jan. 2, 2012, is going well and the build to WrestleMania is about to kick into high gear.