WWE Network headed for YouTube in 2012?

by Geno Mrosko on Oct 31, 2011 4:30 PM EDT in WWE

That certainly seems to be the case.

YouTube recently announced an unprecedented initiative that they hope will threaten traditional television viewing with 100 brand new channels on its already gigantic website.

And one of those channels will be owned and operated by World Wrestling Entertainment (WWE).

Hollywood Reporter with the breakdown:

In a low-budget early effort to compete with satellite and cable TV providers, YouTube announced Friday that it has partnered with several entities to roll out television-style channels with professionally produced shows that will strike a sharp contrast to the short videos of crazy cats, skateboard wipeouts and other amateur content that made the site famous.

...

Insiders said the Google-owned property has shelled out some $150 million in advances for the creation of about 100 channels, with a maximum $5 million going to any single channel. Financial details were sketchy on Friday, though The Wall Street Journal reported that deals call for YouTube recouping its advances then giving as much as 55 percent of the ad revenue to the content creators.

That means it's likely this is the carrier the company has been looking for to roll out its WWE Network sometime next year, reportedly around WrestleMania 28 in April.

Here's the word from The Wrestling Observer:

This is almost certainly the first roll-out of the new WWE Network which the company has claimed will launch around WrestleMania of 2012. This would certainly solve the problem of trying to get clearances on over-the-air television, but it's also certainly not what most fans were expecting when they heard WWE was planning to launch its own network.

Indeed, this is undoubtedly a surprise but it could very well turn out to be a brilliant strategy for Vince McMahon and co. That's because it cuts through the headaches he would surely run into trying to get his channel picked up by subscription services and cable providers, something even the NFL Network still struggles to do nearly a decade after its inception.

Anyone with an Internet connection will be able to check out WWE Network if this is, in fact, the direction the promotion is headed.

How's that sound to you, Cagesiders? Better or worse than putting it on cable?

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Comments

Not a bad idea at all. Cable providers would try to low-ball it for sure, so sending it directly to the fans isn’t the worst idea.

Signed, Pick'em Champs 2011-2012: Michael Jordanesque in our picking skills.

by mountaineers101 on Oct 31, 2011 4:46 PM EDT reply actions

I think this is brilliant on WWE’s and Youtube’s part. If the NFL can’t get a decent deal with cable providers how the hell is the WWE? WWE has been utilizing social media better than any other corporation right now. They don’t have to worry about regional restrictions of cable providers and will be far more likely to reach the maximum number of viewers interested in their product via internet. A lot of people are ditching cable tv and keeping internet these days. WWE is going to be far ahead of the curve than any other entertainment industry in this regard.

by StrongStyle81 on Oct 31, 2011 5:11 PM EDT reply actions

Watching the network on a computer screen would be a major drag, so I hope by then there will be an easy way to stream YouTube on your TV without having to hook the computer up to it. Or is there already a way?

by joliemadchen on Oct 31, 2011 5:42 PM EDT reply actions