Cageside Quote: Jim Ross Weighs in on Brock Lesnar Taking Part in The Ultimate Fighter

Via Jim Ross' most recent blog:

Really surprised to read of the great 'get' of Brock Lesnar and his next opponent Junior Dos Santos as the next coaches for the UFC's TUF series. This will not only build to a mega fight w/ the two heavyweights but will also afford Brock the opportunity to promote his upcoming biography and his clothing line.

Some ask what motivated Lesnar to commit to several weeks of taping the program away from Minnesota and living in Las Vegas for approximately 6 weeks. The answer is marketing opportunities, building a PPV, and helping the company that the former WWE Champion works for to continue to build their brand. Bottom line....it's a win/win for all involved.

Again, a great 'get' for Dana White and company. But I'm still surprised.

Good ole' JR isn't the only one still surprised.  

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Cageside Seats

You must be a member of Cageside Seats to participate.

We have our own Community Guidelines at Cageside Seats. You should read them.

Join Cageside Seats

You must be a member of Cageside Seats to participate.

We have our own Community Guidelines at Cageside Seats. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker