Via Jim Ross' most recent blog:
Really surprised to read of the great 'get' of Brock Lesnar and his next opponent Junior Dos Santos as the next coaches for the UFC's TUF series. This will not only build to a mega fight w/ the two heavyweights but will also afford Brock the opportunity to promote his upcoming biography and his clothing line.
Some ask what motivated Lesnar to commit to several weeks of taping the program away from Minnesota and living in Las Vegas for approximately 6 weeks. The answer is marketing opportunities, building a PPV, and helping the company that the former WWE Champion works for to continue to build their brand. Bottom line....it's a win/win for all involved.
Again, a great 'get' for Dana White and company. But I'm still surprised.
Good ole' JR isn't the only one still surprised.