RAW Ratings Steadily Declining and Potential Ways to Save Them
News is out that the ratings for RAW are in a steady decline. This past week did a 2.7 or a 2.3, depending on who you ask. The 2.7 was reported by F4Wonline and the 2.3 was from PWTorch. The 2.7 figure seems more in line with what RAW has been doing as of late. They did a 2.8 the week before. It's hard to believe there would be a drop all the way down to a 2.3. So what's the problem? Why are viewers not tuning in?
There are a couple of things to take into consideration here. The new fall season of network television shows kicked off last week. That's a big time for the networks and it definitely takes away potential viewers. Another big issue is the return of Monday Night Football on ESPN. The Packers-Bears game was reportedly the 5th most watched cable television program of all time. That's a pretty damn good accomplishment and no doubt played a big factor in RAW scoring such a low rating. I know I spent the majority of my Monday night watching the Bears game. So what can the WWE do to help keep their show competitive on Monday night's?
- Have John Cena lose to Wade Barrett at Hell in a Cell and join Nexus. Promote the hell out of it. By making him join but not having him turn heel, there would be a million different storyline possibilities. They could literally spend hours of TV time with Nexus forcing him to do their bidding and they could spend a ton of time teasing his rebellion. Or they could even make it interesting by having him join and gradually making it seem more and more like he's enjoying being with them and start a slow turn only to reverse it at the last minute. There are a ton of things that could be done with it.
- Make it public that they plan on unifying all the titles. The word is continuing to spread that it's going to happen, most likely at WrestleMania 27 next year. If they are going to do it then get the word out now and play some storylines off of that. Again, a ton they could do with it. It also leads into the obvious next idea.
- Merge the two brands and make it a big deal. There are plenty of reasons to not do this, I'll admit that but the gains outweigh the loss. The move to SyFy would be an even bigger deal if they were actually putting their big stars on the program on a weekly basis. The unifying of the WWE and World Heavyweight title could provide no less than 8 guys with a storyline and if they were really smart about it they could weave it into smaller storylines for each guy. Subplots could be going on everywhere and with everyone. It would be tough to keep up with but worth the time.
- Ditch the mystery GM idea. Now. Edge elbow dropping a computer while the computer supposedly talked to him was one of the dumbest segments we've ever seen on RAW. That's the kind of thing that actively will make someone change the channel. Honestly, when you are sitting there with the choice of a good football game or Edge having a back and forth with a laptop, what are you going to choose? Exactly. The sad thing is, they could have actually done this to get heat for a few wrestlers if they did it properly. Of course they didn't. The right way to go about having a ridiculous gimmick like that is to use a wrestler to openly admit that it's a ridiculous gimmick and mock it relentlessly on TV. They never did that. All we ever got were guys looking mildly annoyed when that stupid sound would go off.
- Put the title on someone new. At this point I don't even mind who it is, as long as it's not John Cena, Randy Orton, Sheamus or Triple H. The idea that they could turn Randy Orton into a modern day version of Stone Cold Steve Austin was doomed from the start. Especially when they had him out there posing with the title and smiling like a kid in a candy store at the end of Night of Champions because they mismanaged the timing of the show. He's a great wrestler but his talent and charisma aren't over enough to justify having him headline 80 percent of the PPV's the past few years. Even Stone Cold got old after a while. That briefcase that Miz is carrying around? Might be time to cash it in.
There are plenty of other ideas that are floating around as to what can be done to make RAW competitive with the new crop of shows and MNF. Jim Ross returning and even a move to a different night of the week have been thrown about. Above are a few of my thoughts. What are yours? How would you improve ratings for RAW?
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What demographics are they taking the biggest hit?
The presentaton of Raw hasnt changed in over a decade bar the move to HD.
Not true
They have changed the show to a PG rating. Meaning less hardcore matches and hardcore moves. I would say the 18-35 demograph is hurting the most. They have almost turned the WWE into a kids show.
"A ringing single for David Eckstein who, in my view, is the perfect size for an American male." -Bob Costas
It may be time for a new ring and entrance.
"A ringing single for David Eckstein who, in my view, is the perfect size for an American male." -Bob Costas
I think the best way to gain ratings would be for John Cena to turn heel
Though I doubt WWE will do it since he is selling a ton of merchandise
Buster Posey>
"Screw it, Redbull time"-Brian Wilson
The thing about turning Cena heel is the male audience has rejected Cena for years and years
You can’t just turn him abruptly and expect that audience to buy into it. Cena has been such a “hero” type that a turn might be laughable to some. Summerslam would’ve been the best time to do it.
Freedom is a road seldom traveled by the multitudes...
If they were to turn him heel
I don’t think they would do it until WM
Buster Posey>
"Screw it, Redbull time"-Brian Wilson
That’s when it would make the most sense. Mania gets a huge buyrate every year. They would want to maximize the amount of eyes that see him turn and build the company off of that.
Forget it Donny, you're out of your element.
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Really, I can see the argument for both sides. I honestly don’t think they’ll end the streak though.
Forget it Donny, you're out of your element.
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Follow me on Twitter at GenoMrosko
by Geno Mrosko on Sep 29, 2010 11:17 PM EDT up reply actions
With or without a heel turn, I think Cena vs Taker is the way to go for WM27 and probably the only thing that would work as their title unification bout.
by LloydBentsen on Sep 29, 2010 11:54 PM EDT up reply actions
That's the popular thought.
If they are going to do a title unification then they might as well do it with the biggest star from Raw, Cena, and the biggest star from Smackdown, Taker, while turning Cena heel and having him end the streak. Would create a TON of heat for Cena and kick off what could be a monster heel run. Think of what they could do. He could do like Hogan did. He’s had such a long run as babyface, a lot of that time spent as champion, and he could come out and tell the fans to fuck off for all the booing they did of him even with him putting in so much work and all that. Would be a huge shot in the arm for WWE.
The idea that they can’t turn him heel because of merchandise sales could be negated if they did it right. Create good enough merchandise to push on the fans, which they didn’t do with Nexus and that’s why it isn’t selling well, and if he pulled off being a heel the right way and made it cool that merch would move without a problem.
Forget it Donny, you're out of your element.
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Follow me on Twitter at GenoMrosko
by Geno Mrosko on Sep 30, 2010 12:57 AM EDT up reply actions
Plenty of people still bought Triple H merch when he was a heel
"A ringing single for David Eckstein who, in my view, is the perfect size for an American male." -Bob Costas
Bad Idea IMO
Cena doesn’t need the rub. Let an up & coming star break the streak
Buster Posey>
"Screw it, Redbull time"-Brian Wilson
So....
Where is this mystery GM thing going? Who will it be? If it’s just Bret Hart my DVR may mysteriously cancel RAW.
"A ringing single for David Eckstein who, in my view, is the perfect size for an American male." -Bob Costas
That's dumb.
Two guys who are already on the roster. I was hoping for a Mick Foley or a Steve Austin. Or even Jeff Hardy or something like that. I know that Trips is the logical choice. He’s already a McMahon.
"A ringing single for David Eckstein who, in my view, is the perfect size for an American male." -Bob Costas
You know what
So would I. Just because it would be kinda unexpected at this point. Plus, the guy obviously has a sense of humor.
"A ringing single for David Eckstein who, in my view, is the perfect size for an American male." -Bob Costas
I really like all of these ideas
they will do none of them.
West coast sucks a dick. 2Pac had nothing on Big and Easy E and Magic Johnson got HIV cause West Coast broads are dirty as hell. I wish I was from New Jersey because the shitty bagels and pizza I have out here are making my butthole bleed.
Unfortunately you are probably right.
Forget it Donny, you're out of your element.
CagesideSeats.com
Follow me on Twitter at GenoMrosko

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