Hulk Hogan sues over Cocoa Pebbles commercial parody character, has back problems that are getting much worse
It's being reported everywhere that Hulk Hogan is suing Post Foods over this commercial for Cocoa Pebbles, which features a wrestler character who resembles him named "Bulk Boulder":
Since parody isn't quite as protected when used in an endorsement, Hogan doesn't seem to have a bad case. It doesn't hurt that he started his career as Terry "The Hulk" Boulder.
I love this tidbit from the linked story:
The complaint lists all sorts of tidbits about his career, such as the fact that he was the most-requested celebrity of the 1980s for the Make-a-Wish Foundation and had the single biggest 900 phone number from 1991 to 1993.
Meanwhile, Ric Flair did an interview where he mentioned that Hogan's back problems (and upcoming surgery) could mean the end of his career. Hogan's been in a lot of pain and had trouble functioning well, which is something that others have mentioned recently. Dave Meltzer has speculated that he may use it as an excuse to leave TNA with his head held high.
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At this point, I don’t know what Hogan has to gain by working another match for TNA. It’s proven that it won’t draw ratings and on PPV it won’t mean much either. He might as well just cash his cheques from Dixie for the remainder of his TNA contract and rest his back for the time when Vince comes calling again.
I’m not even entirely sure Vince will ever come calling again. He’s pretty much squeezed every last penny out of Hogan. He’s already in the HoF. He has 3 dvd sets. Clearly he can’t go any more, so I don’t know what good having him go out and have a match with Cena would accomplish. His TNA run has demonstrated that he’s far too concerned with getting himself over to be an effective on air authority figure. I really am getting the sense that this might be his last hurrah. Of course, we’ve been saying this for over a decade, so who knows?
I think Vince would probably be interested in promoting Hogan’s retirement match at a WrestleMania when Hogan wants to retire. Given the state of his back, he may only have one major match left in him.
Oh and Bix, Meltzer has recently changed his tune on Hogan leaving TNA. He doesn’t think Hogan will bail on TNA because he badly needs the cash after the Graziano lawsuit took him to the cleaners.

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