Is Josh Koscheck the 'Ric Flair of MMA?' Could be I suppose and I perceive that to be a good thing if that's what some fans think of Koscheck. He's a talented guy with a strong personality who knows that he needs to strike a nerve here and there to properly market himself and sell his fights. Some MMA purists are reluctant to see MMA fighters promote their fights that at times resemble a pro wrestling promo but if the fighters are organic and stay real then I think that it's great. Plus, the better the PPV's produce equates to a bigger payday for a fighter in a game where the number of main event level, big pay day fights are limited by the nature of the Octagon beast.