The UFC knows they are fighting an uphill battle with how to sell Shields. He drove away a lot of viewers on CBS when he fought Jason "Mayhem" Miller and wasn't exactly a big draw in the main event of another CBS card against Dan Henderson. Having him do video blogs is a good way to get UFC fans to know him better. Putting him as the co-main event of a Brock Lesnar card is the best way to get him as much exposure as possible. Will the UFC be able to do what Strikeforce couldn't and turn him into a star?