UFC Out to Crush Competition

The Observer has a new story up talking about UFC's latest counter-programming measures. This time, the enemy is...

Boxing! Those FIENDS:

UFC and Spike TV will be officially announcing later today a one-hour commercial free special showing live undercard matches from UFC 103.

The first time airing live undercad matches of a PPV is to combat the Floyd Mayweather Jr. vs. Juan Manuel Marquez match from Las Vegas that is also on PPV against the UFC show, headlined by Rich Franklin vs. Vitor Belfort.

The special will be one hour, starting at 9 p.m. Eastern and 6 p.m. Pacific, not two as is being reported in some places, and will be based around TUF 8 winner Efrain Escudero against Cole Miller. The other match scheduled is Drew McFedries vs. Tomasz Drwal.