Strikeforce has done it now! They've woken the sleeping giant. UFC President Dana White is going at them now with both barrels. MMA fans will now have a choice this weekend: they can watch Gina Carano vs. Cris Cyborg in the first ever major show headlined by women, OR they can watch select bouts from UFC 100 on SPIKE TV. The show was headlined by a UFC Heavyweight title fight between Brock Lesnar and Frank Mir.

The UFC now seems likely to counter program any major card by a competitor. It made a similar move last year when it went head to head with Affliction: Banned. In that case, the UFC actually aired a live Fight Night card. Although this show isn't big enough to warrant it, I suspect Fedor Emelianenko's debut in October will be met with stiffer resistance.